Annexure I

Startup Workbook

Sr. No

Topic

1

Why Startups

What is your reason for starting a startup?

Is it at least a bit realistic reason?

How can you improve on it further?

2

What Startup?

What startup do you want to start?

Is it at least a bit realistic for success?

How can you improve on it further?

3

Entrepreneurial Spirit

Do you think you have an entrepreneurial spirit?

Why do you think so?

How can you improve on it further?

4

PassionThe Nectar of Startups

Are you passionate about your startup?

Will the passion stay, when you hit the hardships of startups?

If yes, why do you think so?

5

Startup Team

What should be a good team for your startup?

Have you chosen your team as required for success of your startup?

Do your team members bring complementary strengths?

6

Resilience

Is your team resilient?

Why do you think so?

How can you improve on it further?

7

Ideation with Innovation

Are you innovative?

What are you doing for being innovative?

How can you improve on it further?

8

Opportunity Sensing and Leveraging

How are you going for opportunity sensing and leveraging?

Is it correct?

How can you improve on it further?

9

Business Model

What is your business model?

Is it the right one?

What it should be?

10

Niche Focus & Domain Knowledge for Entry Strategy

Are you targeting a broad market or a niche segment?

What is the entry barrier for others?

Is it defensible?

11

Which Product and Market to Go For

What is your Ansoff matrix?

Is it the right one for you?

What it should be?

12

Vanity Metrics

Are you using Vanity Metrics?

Why are you doing so?

What are the correct metrics you should be using?

13

Role of Assumptions

What are your assumptions about environment?

Are these assumptions correct?

How can you improve on it further?

14

Balance between Analysis and Action

Do you have a right balance between analysis and action?

Why do you think so?

What are you doing to achieve this balance?

15

Strategy

Do you have a well-defined strategy in place?

Does it have elements of regular feedback and improvements?

How can you improve on it further?

16

Strategic Thinking: The Fine Art of Balancing

Do you have strategic thinking?

What are you doing to develop strategic thinking?

How can you improve on it further?

17

Organizational Culture

Are you able to attract great talent for your startup?

What is your strategy for organizational culture?

How are you ensuring learning and growth opportunities?

18

Marketing Strategy

What is your marketing strategy?

Is it good enough?

How can you improve on it further?

19

Social Media per se Is Not Marketing Strategy

Do you have a social media strategy?

Is it in sync with your marketing and overall strategy?

How can you improve on it further?

20

Pitch!

Is your pitch comprehensive, short, and interesting from the investor perspective?

Why do you think so?

How can you improve on it further?

21

Financial Strategy

Do you have a financial strategy?

Are you focusing on delivering results or luxuries?

What should be your financial strategy for adding and delivering value?

22

Staying Focused

Are you focused?

What are you doing to ensure staying away from mindless growth trap?

What are you doing to ensure this in future also?

23

Implementation Challenges

Are you prepared for possible implementation as well as unseen challenges in the startup journey?

Have you put some mechanism or understanding in place to solve these challenges?

How can you improve on it further?

24

Pivot

Are you madly blindly in love with your startup idea?

Is it coming in the way of success of your startup?

Are you mentally open for a possible pivot in your startup?

25

Beware of Startup Myths!

Are you following startup sayings blindly?

Do you have any mechanism to cross-check these sayings?

How can you improve on it further?

26

Hedging the Risk

Are you using hedging for risk?

How are you doing it?

What should be the correct hedging you should be using?

27

Entrepreneurial Ecosystem

How is the ecosystem for your startup?

Is there any better place with a better ecosystem?

How are you taking care of the gaps in the ecosystem, if any?


Annexure II

Select Free Resources for More on Startups

Entrepreneurship Simplified: Ashok Soota

https://youtube.com/watch?v=h5palS9vW8g

Guy Kawasaki—The Art of The Start

https://youtube.com/watch?v=7mEQ0ono8mg

The Top 10 Mistakes of Entrepreneurs with Guy Kawasaki

https://youtube.com/watch?v=Oe5c9KK3ZIs

50 Entrepreneurs share priceless advice

https://youtube.com/watch?v=QoqohmccTSc

Guy Kawasaki—The Art of The Start 2.0

https://vimeo.com/125736215

Startup India: The Story of Famous Start-ups Who Dared to Think Different

https://www.youtube.com/watch?v=QSBTaktvYAg

Sachin Bansal on how Flipkart built a Rs 2,000 Cr business in 5 years

https://youtube.com/watch?v=Y70OZ6D4UPg

Startup Rajdhani Bengaluru: Billion-Dollar Club

https://youtube.com/watch?v=7d848kgx20c

Varun Agarwal: From failing in engineering to co-founding a million-­dollar company

https://youtube.com/watch?v=nMPqsjuXDmE

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