Chapter 1
IN THIS CHAPTER
Contrasting swing trading with other types of trading
Deciding how much time you want to devote to swing trading
Getting strategic by preparing your trading plan
Avoiding the mistakes that many swing traders make
You can earn a living in this world in many different ways. The most common way is by mastering some skill — such as drugs in the case of pharmacists or coding for web developers — and exchanging your time for money. The more skilled you are, the higher your compensation. The upside of mastering a skill is clear: You’re relatively safe with regard to income. Of course, there are no guarantees. Your skill may become outdated (there aren’t many horse carriage manufacturers operating today), or your job may be shipped overseas. You also have a maximum earning potential given the maximum hours you can work without exhausting yourself.
But there’s another way to make a living. Swing trading offers you the prospect of earning income based not on the hours you put in but on the quality of your trades. The better you are at trading, the higher your potential profits. Swing trading takes advantage of short-term price movements and seeks to earn a healthy return on money over a short time period.
This chapter is an overview to this book and your guide if you’re interested in swing trading.
Swing trading is the art and science of profiting from securities’ short-term price movements spanning a few days to a few weeks. Swing traders can be individuals or institutions. They’re rarely 100 percent invested in the market at any time. Rather, they wait for low-risk opportunities and attempt to take the lion’s share of a significant move. Generally, large institutional investors (think of a pension plan or a sovereign wealth fund) can’t swing trade because their size prohibits them from easily moving into and out of a position. Smaller traders, however, can profit from these short-term movements because their size allows them easier entry and exit from liquid positions.
Swing trading is different from day trading or buy-and-hold investing. Those types of investors approach the markets differently, trade at different frequencies, and pay attention to different data sources. You must understand these differences so you don’t focus on aspects that are only relevant to long-term investors.
If you’re a buy-and-hold investor in the mold of Warren Buffett, you care little for price swings. Over the long term, equity indexes have tended to rise across countries. Therefore, you prefer to buy quality businesses at discounts to their intrinsic value (also known as their true worth). You pore over financial statements and read the notes to the financial statements. You read through earnings call transcripts (the management presentations given after quarterly earnings results). Short-term price movements are merely opportunities to pick up securities (or exit them) at prices not reflective of their true value. In fact, buy-and-hold investors tend to have a portfolio turnover rate (the rate at which their entire portfolio is bought and sold in a year) below 25 percent — meaning they turn over their portfolio once very four years.
Buy-and-hold investing is an admirable practice, and many investors should follow this approach, because it’s not as time-intensive as swing trading and not as difficult (in my opinion). But if you have the work ethic, discipline, and interest in swing trading, you can take advantage of its opportunities to achieve the following:
Opposite the buy-and-hold investor on the trading continuum is the day trader. Day traders rarely hold positions overnight. Doing so exposes them to the risk of a gap up or down in a security’s price the following day that could wipe out a large part of their account. Instead, they monitor price movements on a minute-by-minute basis and time entries and exits that span hours.
Day traders have the advantage of riding security price movements that can be quite volatile. This requires time-intensive devotion on their part. Near-term price movements can be driven by a major seller or buyer in the market and not by a company’s fundamentals. Hence, day traders concern themselves with investor psychology and news flow more than they do with fundamental data. They’re tracking the noise of the market — they want to know whether the noise is getting louder or quieter.
But it’s not all cake and tea for day traders. They trade so often they rack up major commission charges, which makes it that much more difficult to beat the overall market. A $5,000 profit generated from hundreds of trades may net a day trader a significantly reduced amount after commissions and taxes are taken out. This doesn’t include additional costs the day trader must sustain to support his or her activities.
Swing traders also face stiff commissions (versus the buy-and-hold investor), but nothing as severe as the day trader. Because price movements span several days to several weeks, a company’s fundamentals can come into play to a larger degree than they do for the day trader (day-to-day movements are due less to fundamentals and more to short-term supply and demand of shares). Also, the swing trader can generate higher potential profits on single trades because the holding period is longer than the day trader’s holding period.
Getting started in swing trading requires some reflection. Before you rush out to buy that top-of-the-line laptop or set up that brokerage account, you need to think about what kind of swing trader you want to be. (Yes, swing traders come in different shapes and sizes.)
Your first step is to determine just how much time you can commit to swing trading. You may be a full-time swing trader from your home, in which case you should consider yourself as trading for a living. Or you may be doing this part time for income with the intention (and hope) of becoming a full-time trader.
Many swing traders have full-time jobs and have little time to devote to trading, so they trade primarily to improve the returns of their investment accounts. Or perhaps they’re already in retirement and swing trade to grow their assets over time. These swing traders watch the market during the day but rely on orders placed outside market hours to enter or exit their positions. And if they trade in tax-deferred accounts, like an IRA, they can ignore the tax issue (until they begin to withdraw money from their tax-deferred account).
If you intend to swing trade as your primary means of generating income, be prepared to spend several months — if not years — gaining experience before you’re able to give up your job and trade from home full time. Swing traders who trade full time devote several hours a day to trading. They research possible trades before, during, and after market hours. And they handle pressure well.
Many traders find that they can’t handle the stress of trading full time. After all, if swing trading is your main source of income, you face a lot of pressure to generate consistent profits. And you may be more tempted to gamble if you encounter a string of losses. What many traders fail to realize is that the correct response to a series of losses isn’t more trading but less trading. Take a step back and evaluate the situation.
So don’t quit your day job just because you generate impressive profits for a few months. The name of this game is to always have enough capital to come back and trade again. If you plan on living off of $5,000 per month, for example, you can’t expect to generate that kind of profit on $30,000 of capital. That would require a monthly gain of 16.67 percent! Some of the best all-time traders in the world topped out at returns of 20 to 25 percent annually over 20 or 30 years.
This category likely applies to the lion’s share of swing traders. Swing trading with an eye on earning additional income or improving the returns on your portfolio is less stressful than swing trading for a living. You still have something to fall back on if you make a mistake, and you can swing trade while holding down a full-time job.
Part-time swing traders often do their analysis when they get home from work and then implement trades the following day. Even though they may not be able to watch the market all the time, they can enter stop-loss orders to protect their capital. (They really must enter stop-loss orders to avoid the risk of a major decline wiping out a large portion of their capital.)
If you want to eventually swing trade full time, you should go through this phase first. Over time, you’ll be able to determine how well you’ve done. And if you follow the other recommendations in this book (like keeping a trading journal, which I cover in Chapter 3), you’ll learn from your mistakes and improve your techniques.
Swing trading part time is suitable for those individuals who meet the following criteria:
If you fit these criteria, then part-time swing trading may be for you. When you first start out, I recommend swing trading with just a small portion of your portfolio so any early mistakes don’t prove too costly. Although paper trading can be beneficial, it can’t compare to the emotions you’ll be battling as a swing trader when you put your own money on the line.
Some swing traders get a rush from buying and selling securities, sometimes profiting and sometimes losing. Their motivation isn’t to provide or supplement current income. Rather, these swing traders do it for the excitement that comes from watching positions they buy and sell move up and down. Of course, this can lead to significant losses if they abandon the rules designed to protect their capital — rules that I outline throughout this book (specifically in Chapter 10).
If you insist on trading for fun, at least restrict yourself to a small amount of your assets and never touch your retirement nest egg. Remember that you’re competing with traders who are motivated by profit, not just excitement. That gives them an advantage over someone who just enjoys the game.
Plan your trade and trade your plan.
Fail to plan and you plan to fail.
Countless clichés address the importance of a trading plan. A trading plan is the business plan of your trading business. Without the plan, you’re likely to fall into the trap of making things up as you go. Your trading will be erratic. You won’t improve because you won’t have the records on your past trading. You may think your trading plan is in your head, but if you haven’t written it down, for all intents and purposes it doesn’t exist.
Throughout this book I cover all the important parts of swing trading strategy in detail. In the following sections, I preview the critical parts of the strategy, trimming them all down into one neat little package. (For more on your trading plan, see Chapter 10.)
Many investment securities are in the market: stocks (also known as public equities), fixed income instruments, funds (open or closed end), options, and futures.
This book is geared for swing trading stocks. The following is a description of the three most common instruments I recommend you trade:
Exchange traded funds (ETFs): ETFs are pooled investments. The most common ETFs mirror the movement of an index (such as QQQ, a popular ETF that tracks the Nasdaq 100 Index, an index of the largest technology and consumer sector companies) or a subsector of an index. If you want to ride a coming tech bounce, you may be better served trading a technology ETF than choosing a particular technology company that may or may not follow the overall tech sector. That’s because if you’re right on the move, you’ll profit from a diversified technology ETF. However, a single technology security may buck the trend. ETFs also offer you the ability to profit from international indexes and commodities.
Stocks and ETFs let you gain access to international markets and other asset classes as easily as buying an item on Amazon. For example, you can gain exposure to the commodity gold by trading an ETF with underlying assets in gold bullion. Or you can gain access to emerging market stocks — stocks of companies listed in India, Brazil, China, and so on — by buying an ETF listed in the United States.
I recommend you stick to stocks, ETFs, and ADRs for many reasons. Public equities have the following advantages over other investment vehicles like currencies, fixed income securities, and commodities:
Liquidity: Liquidity refers to how easily you can convert an asset into cash. For example, if you own shares of Coca Cola, you could convert those shares into cash in a few seconds. However, it would take weeks if not months to convert your home into cash.
Stocks tend to be more liquid than other investments (such as fixed income instruments or options). Currencies are more liquid than stocks but offer less upside, meaning they offer lower returns than stocks over the long term.
Many of the other types of securities are illiquid — meaning converting these securities into cash can take longer or be more costly when compared to stocks — and they’re not suitable for swing trading or are too risky to reliably trade day to day (such as options).
You may want to restrict the universe of stocks you trade because of your personal or religious beliefs. Socially responsible investing (SRI) refers to investing in companies that have a positive impact on society. For example, you may avoid investment in companies engaged in practices harmful to people (think companies selling tobacco or alcohol), the environment (think coal), or society (think companies using child labor).
For example, some members of the Catholic tradition (as outlined by the United States Conference of Catholic Bishops) and the Islamic tradition (referred to as Shariah compliant investing) use religious-based investing. Both Catholic and Shariah compliant investment themes include areas such as protecting human life (no abortion), protecting human dignity (prohibiting discrimination, pornography, and so on), and avoiding investment in arms production. Shariah compliant investors also avoid investing in companies engaging in interest-based activities (banks), which can be used to exploit the poor.
Investment restrictions can also be secular in nature. Environmental, social, and governance (ESG) investing has become wildly popular in Europe and is growing in acceptance in the United States and other parts of the world by government and corporate investors. Here is what the ESG considerations represent:
If socially responsible investing suits your fancy, you can find more about it at the following websites:
www.etf.com/channels/socially-responsible
www.idealratings.com/
www.nbim.no/en/responsibility/exclusion-of-companies/
Where you trade depends a great deal on what you trade. The more trading venues, the wider your investment universe and the more opportunities for profits.
The most popular equity trading venues in the United States are the New York Stock Exchange (NYSE), Nasdaq, and NYSE American. These venues list and trade companies based in the United States and abroad (they also list other investment vehicles, such as ETFs, that enable you to profit from movements in prices of commodities and other asset classes). The Nasdaq was the first electronic stock market and has established itself as the home of the largest technology companies in the world (such as Apple, Alphabet, the parent of Google, and Amazon).
Not all stocks trade on these markets. Recently, electronic communication networks (ECNs) have emerged as an efficient way to match buy and sell orders. ECNs connect individual traders with major brokerage firms. You sometimes can get a better price by submitting orders to an ECN instead of a broker. The easiest way to access ECNs is by subscribing to a broker who provides direct access trading.
But swing traders can buy and sell other securities on other markets. For example, many brokers now offer you access to international stocks via London, Hong Kong, Tokyo, Singapore, and so on. These other markets may be more difficult trade given their trading hours, but they offer a rich set of opportunities. For example, the U.S. equity markets may be in a major decline, for example, whereas Hong Kong stocks are raging higher. Therefore, being able to trade international markets offers you an advantage over the swing trader only focused on U.S. equities.
If your broker doesn’t offer access to international markets (and you’re unwilling to switch your business to one who does), you can also access a limited set of international public equities traded in the United States via ADRs (refer to the earlier section, “The “what”: Determining which securities you’ll trade”) or ETFs.
Whether you enter orders during or after market hours affects your entry and exit strategies.
How you trade refers to your various trading strategies, which I outline in this section.
Swing traders rely on two major analysis techniques: technical analysis and fundamental analysis. Technical analysis, broadly speaking, encompasses chart pattern analysis and the application of mathematical formulas to security prices and volume. Fundamental analysis covers earnings, sales, and other fundamentals of a company or a security. Fundamental analysis also includes the analysis of events or news that may drive a security price higher or lower (for instance, an earnings report, a new CEO, a new product, a government regulation change, and so on).
In my experience, most swing traders rely solely or in large measure on technical analysis. However, I explain both analysis techniques in this book because I strongly believe that understanding and using both improves the odds of success.
Both analysis techniques have their advantages:
Fundamental analysis can answer questions that are beyond the scope of technical analysis, such as, “Why is this security price moving?” Swing trading based, in part, on fundamentals is like having a head start in the 100-meter dash. Rallies and declines that are driven by fundamentals are more profitable to trade than rallies and declines that are simply the result of noise in the markets (such as a large mutual fund liquidating or buying a position). Over the long term, security movements are driven by the securities’ underlying fundamentals. Crude oil prices rise when demand exceeds supply or when supply becomes scarce — not, as technical analysis may superficially indicate, because the chart developed a bullish formation. (Of course, crude oil — or any security — can rise or fall due to non-fundamental reasons. But such rallies and declines are often fleeting and not as strong as fundamentally driven price moves.)
Some swing traders shy away from learning about a company’s fundamentals. Generally, fundamental analysis is seen as long, laborious, and not always right. But you can improve your swing trading by getting to the essence of a company’s fundamentals, even though it does require extensive reading, researching, and understanding of the drivers of an industry.
But just because you understand how to apply fundamentals doesn’t mean you’ll make money. Markets don’t rise simply because they’re undervalued, or fall simply because they’re overvalued. Markets can remain under- or overvalued for long periods of time. That’s why I don’t recommend swing trading on fundamentals alone. Fundamental analysis tells you which way the wind is blowing so you’re prepared, but technical analysis provides the important timing components.
You can find promising securities in two main ways — the top-down approach and the bottom-up approach. Both are covered in detail in Chapter 8, but here’s a brief rundown:
Most swing traders focus almost entirely on their entry strategy, but it’s the exit strategy that determines when you take profits, when you take losses, and when you exit a meandering position so you can put the capital to better use. So although planning your entry is important, you need to spend equal (if not more) time on your exit.
You should outline your exit strategy by making sure your trading plan addresses when you exit for profit, loss, and capital redeployment.
Swing trading is most profitable when a strong uptrend exists and prices are moving higher. However, sometimes the market is weak and trading profits are hard to come by. In such situations, I recommend you exit the market and sit on the sidelines (or turn your attention to a foreign market that is rising consistently).
Although some techniques do permit traders to profit from declines in the market, I don’t use them nor do I recommend you do. The risk payoffs aren’t favorable and the costs of such a strategy are higher. Over the long term, stock indexes have risen worldwide so trading against the long-term trend can prove costly if executed incorrectly. A swing trader can achieve double digit returns annually without the use of leverage or engaging in trades that profit on the downside.
The most important part of your trading plan is how you manage risk. Risk management, which I cover in detail in Chapter 10, addresses how you manage risk on an individual security level and on the portfolio level as a whole. A trading plan with a weak entry strategy and a weak exit strategy can still be profitable if the risk management strategy limits losses and lets profits run.
In order to effectively manage your risk, you need to account for the following aspects of your trading plan:
How you manage your emotions: No matter how effective a risk management system is, a human being (in this case, you) ultimately must enact it. Thus, this last point is paramount, because humans are affected by emotions, experiences, and hopes. This fact can cause swing traders to abandon the stringent rules they’ve developed and make an exception for an existing holding or prospective purchase. Unfortunately, not following trading rules will eventually lead to financial ruin.
I’ve found that managing emotions is the most difficult aspect of swing trading. The better you get at trading, the more likely your emotions will convince you to cut corners and abandon the rules that got you to where you are. But emotions can be managed. You can limit their impact by, for example, implementing stop-loss orders that get you out of a security without your interference.
The preceding bullets all boil down to two categories of action: position sizing and limiting losses at the portfolio level. So what’s the difference between the two? Alexander Elder, a trading expert, once differentiated between losses suffered at the individual stock level and the portfolio level through an analogy of sharks and fish. Specifically, he said that position sizing is done to reduce the risk that your portfolio will suffer a “shark bite” loss from a single position. That is, a single major loss that wipes out your account value.
On the other hand, portfolio risk management is done to prevent several small losses from killing you — or as he described it, death by piranha bites. A single small piranha may not be able to kill a larger mammal, but dozens of piranha working together can be deadly.
Similarly, a small loss is not life threatening for a portfolio. The risk is that several small losses may gang up and cause major loss. That’s why you must limit losses on an individual stock level (and avoid those shark bites) while also limiting losses on the portfolio level (to prevent death by piranha bites).
Staying on top of your game means you can never stop learning or improving yourself. Sadly, you can’t simply become a swing trading extraordinaire and implement your trades with nary a single problem. Heck, a master martial artist doesn’t stop after earning his or her black belt — why would a swing trader?
The following action items will help you stay strong throughout your career as a swing trader:
Try to insulate yourself as much as possible from others’ opinions, whether the person is an Average Joe or a Wall Street analyst. Remember, Wall Street is a community, and analysts send out their opinion reports to thousands, if not millions, of clients, traders, and portfolio managers. Reading those reports can lead you to think like the analyst does — and like countless others do. Good performance doesn’t come by copying what everyone else is doing. Read books, weekly magazines (such as The Economist), or studies published in academic journals. Don’t read stock reports; they’re marketing materials.
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