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by Eben Hewitt
Technology Strategy Patterns
Preface
Welcome
Intended Audience
Purpose of the Book
Conventions Used in This Book
Using Code Examples
O’Reilly Safari
How to Contact Us
Acknowledgments
Introduction
This Is Water
Discovering Strategy
Driving Strategy with Patterns
I. Context: Architecture and Strategy
The Origins of Patterns
Applying the Patterns
1. Architect and Strategist
Business Strategies
Marketing at Michelin
Acquisition and Integration at Oracle
Differentiation at Xerox and Canon
The Architect’s Role
Vitruvius and the Principles of Architecture
Three Concerns of the Architect
The Strategist’s Role
The Triumvirate: Strategy, Culture, and Execution
Summary
II. Creating the Strategy
A Logical Architecture of the Creation Patterns
2. Analysis
MECE
Applying MECE Lists
Logic Tree
Diagnostic Logic Tree
Solution Logic Tree
Creating the Tree
Problems Versus Opportunities
Hypothesis
The Five Questions
1. The Conjunct of Propositions Describing the Problem
2. The Semantics Characterizing These Propositions
3. Possible Outcomes
4. Probability of Each Outcome
5. Ease and Impact Scoring
Signal and Noise
Context
Objects and Relations
Strategic Analysis as Machine Learning
Summary
3. World Context
PESTEL
Creating the PESTEL
Researching for PESTEL
Applying the PESTEL
Scenario Planning
Steps for Scenario Planning
Futures Funnel
Backcasting
Summary
4. Industry Context
SWOT
Porter’s Five Forces
Threat of New Entrants
Ease of Substitution
Bargaining Power of Customers
Bargaining Power of Suppliers
Industry Rivalry
Applying the Five Forces
Ansoff Growth Matrix
Summary
5. Corporate Context
Stakeholder Alignment
Determining Stakeholders
Determining Drivers
Stakeholder List
Stakeholder Matrix
RACI
Alignment Meetings
Life Cycle Stage
Value Chain
Maximizing Efficiency
Supporting Functions
Applying the Value Chain
Growth-Share Matrix
Core/Innovation Wave
Investment Map
Summary
6. Department Context
Principles, Practices, Tools
Principles
Example: NASA Strategy
Current and Future Model
The Principles, Practices, Tools Sankey Diagram
Business Process Mapping
The Law of the Product of Probabilities
Application Portfolio Management
Planning with Asset Classes
Capability Mapping
Business and Technology Attributes
Project Heat Map
Summary
III. Communicating the Strategy
7. Approach Patterns
30-Second Answer
Rented Brain
Ars Rhetorica
Logical Fallacies
Fait Accompli
Facing a Cold Audience
The Meeting Before
Dramatic Structure
Establish the Status Quo
Create an Inciting Incident
The Plan
Shock and Awe
Deconstruction
Three Levels of Problems
Three Causes of Problems
Semiotics: Signs and Symbols
Scopes Without Center
The World as System: Synthetic Decomposition
Scalable Business Machines
Business as System
The Origin Theory
Aspects of the Scalable Business Machine
Executing
Summary
8. Templates
One-Slider
Use Case Map
Directional Costing
Rough, Refined, Realistic Estimates
Estimate Template
Priority Map
Technology Radar
Build/Buy/Partner
Build
Buy
Partner
Due Diligence
Internal Use
Architecture Definition
The Template
Executable Architectures
Summary
9. Decks
Ghost Deck
Ask Deck
Strategy Deck
Roadmap
Tactical Plan
MergeSort Meeting
10. Bringing It All Together
Patterns Map
Conclusion
A. Recommended Reading
Strategy Books
Consulting Books
Philosophy Books
Index
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