Letting customers, colleagues, and competitors know you’ve gone green—and why—is an important step in helping create a healthier planet, and it is a great way to increase sales and profits for your business. In this part, we give you tips for developing a marketing campaign to capitalize on your green status and provide the important points you want to make as you tell the world about your progress. We also include ideas about groups you can work and network with to help leverage your position in the new green marketplace and green economy.