Appendix B. Resources for Going Green

In this resource guide, we’ve collected references to books, websites, and organizations mentioned through the book in case you want to learn more about a particular topic. For easy reference, we’ve organized them according to the sections in which they were discussed. You’ll find more detailed descriptions of these resources in the chapters.

Books

Astyk, Sharon, and Aaron Newton. A Nation of Farmers: Defeating the Food Crisis on American Soil. Canada: New Society Publishers, 2009.

Benyus, Janine. Biomimicry: Innovation Inspired by Nature. New York: Harper Perennial, 2002.

Braungart, Michael, and William McDonnough. Cradle to Cradle: Remaking the Way We Make Things. New York: North Point Press, 2002.

Hawken, Paul. Blessed Unrest: How the Largest Movement in the World came into Being and Why No One Saw It Coming. New York: Penguin, 2008.

———. The Ecology of Commerce. New York: Collins Business, 1994.

Hawken, Paul, L. Hunter Lovins, and Amory Lovins. Natural Capitalism: Creating the Next Industrial Revolution. New York: Little Brown, 1999.

Meyerson, Mitch, and Jay Levinson. Guerrilla Marketing on the Front Lines. New York: Morgan James Publishing, 2008.

Part 1: Greening Your Business: Why It’s the Way to Go

  • BBMG

  • www.bbmg.com

  • A marketing agency that specializes in working with socially responsible businesses and in identifying conscious consumers.

  • Kenexa Research Institute

  • 650 East Swedesford Road

  • Wayne, PA 19087

  • 1-877-971-9171

  • www.kenexa.com.

  • A company that helps organizations hire and retain employees.

  • The Natural Step Framework

  • www.thenaturalstep.org

  • The Natural Step framework enables corporations to intelligently, and profitably, integrate environmental considerations into strategic decisions and daily operations.

Part 2: Getting Started on the Green Path

  • B Corp

  • www.bcorporation.net

  • A B corporation is a new type of corporation that uses the power of business to solve social and environmental problems.

  • British Standards Institute

  • www.bsigroup.com

  • A government-chartered nonprofit corporation that provides standards and standards-related services.

  • The Carbon Trust

  • www.carbontrust.co.uk

  • A nonprofit corporation whose goal is to help the nation transition toward a “low-carbon” economy.

  • EPA’s Climate Change website

  • www.epa.gov/climatechange/index.html

  • Offers comprehensive information on the issue of climate change in a way that is accessible and meaningful to all parts of society—communities, individuals, business, states and localities, and governments.

  • The Global Water Tool

  • www.wbcsd.org/web/watertool.htm

  • The World Business Council for Sustainable Development (WBCSD) is a CEO-led global association of some 200 companies dealing exclusively with business and sustainable development.

  • Intergovernmental Panel on Climate Change

  • www.ipcc.ch

  • This United Nations–established international body of scientists publishes reports synthesizing recent research on greenhouse gases and global warming.

  • International Energy Agency

  • www.iea.org

  • An intergovernmental organization which acts as energy policy advisor to 28 member countries in their effort to ensure reliable, affordable, and clean energy for their citizens.

  • The National Institute of Standards and Technology

  • www.mep.nist.gov

  • A nationwide network of specialists that help small- and medium-size manufacturers through the Manufacturing Extension Partnerships program.

  • United Nations Environmental Programme (UNEP)

  • www.wnep.org

  • The voice for the environment in the United Nations system.

  • U.S. Global Change Research Program

  • 1717 Pennsylvania Ave. NW, Suite 250

  • Washington, DC 20006

  • 202-223-6262

  • www.usgcrp.gov

  • Supports research on the interactions of natural and human-induced changes in the global environment and their implications for society.

  • World Business Council for Sustainable Development

  • www.wbcsd.org

  • An international council of business leaders working toward sustainability.

  • World Resources Institute, an environmental think tank

  • www.wri.org

  • The World Resources Institute’s “Working 9 to 5 on Climate Change Office Guide” calculates a business’s greenhouse gas emissions.

Part 3: Your Business Environment and Operations

  • Association for Retail Environments

  • www.retailenvironments.org

  • Trade association for businesses that sell products and services associated with retail environments.

  • Barr Display

  • www.barrdisplay.com

  • A business that sells store fixtures and product display pieces.

  • Bicycle and Pedestrian Facilities Program in Oakland, CA

  • www.oaklandpw.com/bicycling

  • The developer of international standards pertaining to various industries and sectors.

  • Biomimicry Design Spiral

  • www.biomimicryinstitute.org

  • An innovation tool that helps designers incorporate sustainable design into their projects.

  • Earth 911

  • www.earth911.org

  • Promotes recycling and offers a searchable list of recycling centers by region.

  • The Energy Store

  • www.energystore-usa.com

  • Independent store in South Florida that sells solar-powered products and other energy-efficient items.

  • EPA Indoor Air Quality Information

  • Environmental Protection Agency

  • 1-800-438-4318

  • www.epa.gov/iaq

  • Information and resources for improving indoor air quality.

  • EPA Smartway Transit

  • www.epa.gov/smartway

  • Provides information, assistance, and incentives related to efficient, reduced-emissions transportation.

  • Green Packaging, Inc.

  • 650 N. Cannon Ave.

  • Lansdale, PA 19446

  • 1-877-822-0552

  • www.greenpackaginginc.com

  • This Pennsylvania-based company provides sustainable packing materials to replace Styrofoam and plastics.

  • Green Restaurant Association

  • www.dinegreen.com

  • Provides support and information for sustainable restaurant practices.

  • Hand Motors

  • 802-362-1754

  • www.handmotors.com

  • An auto dealership in Vermont with eco-friendly facets.

  • International Organization of Standards

  • www.iso.org

  • The developer of international standards pertaining to various industries and sectors.

  • REI

  • www.rei.com

  • A retailer of outdoor sporting goods products.

  • Vermont Business Materials Exchange

  • www.vbmx.org

  • Online service for selling, trading, and giving away items.

  • Whole Foods Market

  • www.wholefoods.com

  • National chain of environmentally friendly foods and products.

  • Willie Nelson’s biofuel company

  • www.biowillieusa.com

  • Sells biodiesel at select fuel stations across the country.

Part 4: Your Business Practices and Cost Benefits

  • AccountAbility

  • www.accountability21.net

  • Established the AA1000 Framework to help organizations build their accountability and social responsibility through quality social and ethical accounting, auditing, and reporting.

  • American Public Transportation Association

  • 1666 K. St., NW

  • Washington, DC 20006

  • www.apta.com

  • Provides information about public transportation.

  • BALLE (Business Alliance for Local Living Economies)

  • www.livingeconomies.org

  • An organization that performs sustainability consulting.

  • Ceres

  • www.ceres.org

  • This national network of investors, environmental organizations, and other public interest groups works with companies and investors who address sustainability challenges.

  • Commuter Choice

  • PO Box 15542

  • Washington, DC 20003

  • 202-393-3497

  • Fax: 202-546-2196

  • www.commuterchoice.com

  • An organization that provides information for businesses interested in setting up a commuter program for employees.

  • The Federal Transit Administration

  • www.fta.gov

  • Information about mass transit systems, planning, funding, and so on.

  • The Global Reporting Initiative (GRI)

  • www.globalreporting.org

  • GRI measures an organization’s performance through key performance indicators (KPI) in financial, environmental, and social areas.

  • GoGreenGift

  • www.gogreengift.com

  • An eco-friendly gift that can be customized for corporate events to help convey your company’s sustainable philosophy.

  • Green It Group

  • www.greenitgroup.com

  • A full-service sustainability consultantcy with core competencies in sustainable business strategy, green building and building science, product assessment, green marketing, and organizational change. It specializes in the creation of strategic sustainability programs that produce measurable results.

  • The Green Office in San Francisco

  • www.thegreenoffice.com

  • Sells supplies, including paper products with recycled content.

  • Hybrids.com

  • www.hybridcars.com

  • Lists companies that offer incentives to employees who purchase or lease hybrid cars, along with a host of other information about hybrid vehicles.

  • The Innovative Edge, Inc.

  • www.innov-edge.com

  • A consulting and training firm that helps client organizations develop innovation and creativity.

  • The Minnesota Pollution Control Agency

  • www.reduce.org

  • Tips for reducing waste.

  • Next Step Consulting

  • www.nextstep.co.uk

  • A London-based consultancy specializing in corporate environmental and social communications, policy, and strategy.

  • Office Depot

  • www.officedepot.com

  • Offers conference calling for a monthly or per-minute fee, including toll-free access and web-based services so conferees can review web-based material during the call.

  • OzoCar

  • www.ozocar.com

  • This business in New York City and the northeast region provides an all-hybrid fleet of Toyota Prius and Lexus cars plus free wireless and even includes a laptop in the backseat for your use.

  • PlanetTran

  • 1-888-756-8876

  • www.planettran.com

  • Provides similar hybrid car services in Boston and San Francisco.

  • Tellus Institute

  • www.tellus.org

  • Assesses environment and development issues.

  • Virgin Airlines

  • www.virgin-atlantic.com

  • Airline working to reduce its carbon footprint through initiatives such as going paperless and serving Fair Trade teas and coffees.

  • The Virgin Earth Challenge

  • www.virginearth.com

  • A $25 million prize for the development of a clean airline fuel.

  • Zipcar

  • www.zipcar.com

  • Provides temporary car rentals to members around the country and beyond.

Part 5: Marketing Your Green Message

  • Consumers Union

  • 101 Truman Ave.

  • Yonkers, NY 10703

  • www.consumersunion.org

  • A nonprofit watchdog agency that regularly tests products for safety and value, producing reports for the public.

  • CSR Wire

  • www.csrwire.com

  • A news wire service that focuses on environmental and social issues.

  • Energy Star Program

  • www.energystar.gov

  • Program that certifies products that are energy efficient and sustainable.

  • Environmental Choice New Zealand (ECNZ)

  • www.enviro-choice.org.nz

  • The home of Environmental Choice—the Ecolabelling Trust of New Zealand. Gives information, licensed products, and info on joining the program.

  • EPA Green Power Partnership

  • www.epa.gov/greenpower

  • Partnership that requires a participant to buy green power in an amount based on a percentage of its annual energy consumption.

  • The European Eco-Label Catalogue

  • www.eco-label.com

  • Provides details on eco-labeled products and manufacturers.

  • E-Wire

  • www.ewire.com

  • News wire that reports on the environment, health, science, and technology.

  • Forest Stewardship Council—U.S.

  • 1155 30th St. NW, Suite 300

  • Washington, DC 20007

  • 202-342-0413

  • www.fscus.org/index.html

  • Works with landowners to bring their forests up to transparent standards.

  • Green America (previously Co-Op America)

  • 1612 K St. NW, Suite 600

  • Washington, DC 20006

  • 1-800-58-GREEN

  • www.greenamericatoday.org

  • A nonprofit organization that supports sustainable businesses and products.

  • Green Seal

  • 1001 Connecticut Ave. NW, Suite 827

  • Washington, DC 20036-5525

  • 202-872-6400

  • www.greenseal.org

  • It assesses a product using a multiple-criteria, life cycle–based method. Products that pass are awarded this seal.

  • SmartWood

  • 65 Millet St., Suite 201

  • Richmond, VT 05477

  • www.smartwood.org

  • Produces certified wood, including furniture, musical instruments, flooring, and picture and window frames.

  • Solar Energy Industries Association

  • 805 15th St., NW, Suite 510

  • Washington, DC 20005

  • www.seia.org

  • Represents companies in the solar energy industry.

  • Staples

  • www.staples.com

  • Office supply company that won a Green Power Leadership Award in 2007 for purchasing green power equivalent to more than 20 percent of the purchased electricity in the United States.

  • Terra Choice consulting services

  • www.terrachoice.com

  • Administers the Environmental Choice EcoLogo.

  • U.S. Environmental Protection Agency (EPA)

  • www.epa.gov

  • Government agency that works on conservation and pollution prevention, among other areas.

  • U.S. Green Building Council

  • 1015 18th St., NW, Suite 805

  • Washington, DC 20036

  • 202-828-7422

  • www.usgbc.org

  • Administers the Leadership in Energy and Environmental Design (LEED) program.

  • The Vermont Business Environmental Partnership

  • www.vbep.org

  • Designates organizations Environmental Partners or Environmental Leaders based on their efforts in areas such as recycling and energy efficiency.

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