Printed on recycled paper
ALPHA BOOKS
Published by the Penguin Group
Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, USA
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.)
Penguin Books Ltd., 80 Strand, London WC2R 0RL, England
Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd.)
Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty. Ltd.)
Penguin Books India Pvt. Ltd., 11 Community Centre, Panchsheel Park, New Delhi—110 017, India
Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore, Auckland 1311, New Zealand (a division of Pearson New Zealand Ltd.)
Penguin Books (South Africa) (Pty.) Ltd., 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd., Registered Offices: 80 Strand, London WC2R 0RL, England
Copyright © 2009 by Trish Riley and Heather Gadonniex
All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and authors assume no responsibility for errors or omissions. Neither is any liability assumed for damages resulting from the use of information contained herein. For information, address Alpha Books, 800 East 96th Street, Indianapolis, IN 46240.
THE COMPLETE IDIOT’S GUIDE TO and Design are registered trademarks of Penguin Group (USA) Inc.
International Standard Book Number: 978-1-59257-885-6
Library of Congress Catalog Card Number: 2008941484
11 10 09 8 7 6 5 4 3 2 1
Interpretation of the printing code: The rightmost number of the first series of numbers is the year of the book’s printing; the rightmost number of the second series of numbers is the number of the book’s printing. For example, a printing code of 09-1 shows that the first printing occurred in 2009.
Printed in the United States of America
Note: This publication contains the opinions and ideas of its authors. It is intended to provide helpful and informative material on the subject matter covered. It is sold with the understanding that the authors and publisher are not engaged in rendering professional services in the book. If the reader requires personal assistance or advice, a competent professional should be consulted.
The authors and publisher specifically disclaim any responsibility for any liability, loss, or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this book.
Most Alpha books are available at special quantity discounts for bulk purchases for sales promotions, premiums, fund-raising, or educational use. Special books, or book excerpts, can also be created to fit specific needs.
For details, write: Special Markets, Alpha Books, 375 Hudson Street, New York, NY 10014.
Publisher: Marie Butler-KnightEditorial Director: Mike SandersSenior Managing Editor: Billy FieldsSenior Acquisitions Editor: Paul DinasDevelopment Editor: Ginny Bess MunroeProduction Editor: Kayla DuggerCopy Editor: Nancy WagnerCartoonist: Steve BarrCover Designer: Bill ThomasBook Designer: Trina WurstIndexer: Heather McNeillLayout: Brian MasseyProofreader: Mary Hunt
I’d like to dedicate this work to my children, Rachel and Bud, and to their children and your children and all the generations of the future, the ones who will most benefit from our work together in creating a healthier world and a healthier economy. I also dedicate this book to you, the reader, who is helping make these new ideas in business responsibility a reality. | ||
| --Trish Riley | ||
This book is dedicated to my grandfather, Wendell Shepherd. When I was a child, my grandfather taught me to always think critically about what others spoke and wrote and to research in order to make my own decisions. He also taught me to respect nature and be a steward for our environment. This served as the backbone for my developing worldview and allowed me to accept a new paradigm where social and environmental issues are intertwined with profits. I would also like to echo Trish’s dedication to the reader, for without you to implement the suggestions found in these pages, sustainable business will remain a discussion topic for few instead of an answer for many. | ||
| --Heather Gadonniex | ||