Appendix

A sample focus group agenda and interview questions are included here as illustration and support tools to guide you in your own cultural evolution journey.

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Sample Culture Interview Questions

• How would you describe the culture of your organization?

– What are some aspects of the culture that you feel are distinctive or unique (e.g., relationship based, metrics driven)? What makes people proud to work here?

• Can you describe any specific behaviors or aspects of the culture that detract from your strategic goals?

– What keeps you up at night? What do you complain about at home?

• What elements of the formal organization (formal processes, rules, structure, etc.) get in the way of people trying to “live” the best of the culture in their day-to-day work?

• Do certain parts of the organization function better than others? What’s different? What are some of the effective behaviors you observe there?

– Which specific individuals display these effective behaviors?

• What is your vision for your culture? What does success look like?

• What can leadership start doing right away to visibly role-model your desired behaviors?

• What can you start doing right away to visibly role-model your desired behaviors?

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