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2. R. G. McGrath and I. C. MacMillan, The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty (Boston: Harvard Business School Press, 2000), xv, 380; R. G. McGrath and I. C. MacMillan, MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (Boston: Harvard Business School Press, 2005); R. G. McGrath and I. C. MacMillan, Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (Boston: Harvard Business Press, 2009).

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14. McGrath and MacMillan, MarketBusters.

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12. Ibid.

13. S. Rosenbush, et al., “Verizon’s Gutsy Bet,” BusinessWeek, August 4, 2003, 52–62.

14. D. Searcey, K. B. Dennis, and A. Latour, “Verizon to Shed Phone-Book Unit; A Deal That Could Exceed $17 Billion Reflects Shift in Focus to TV, Internet,” Wall Street Journal, December 5, 2005, A3.

15. S. Ward, “You Can Really Hear Them Now,” Barron’s, February 2, 2009, 24.

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17. Ibid.

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19. D. S. Nelson, “Emperor of Steel,” Fortune, July 12, 2006, 100.

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11. Szaky, Revolution in a Bottle, xviii.

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8. R. G. McGrath and I. C. MacMillan, Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (Boston: Harvard Business Press, 2009).

9. Christensen and Raynor, The Innovator’s Solution, x, 304.

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13. McGrath and MacMillan, Discovery-Driven Growth.

14. Brown and Anthony, “How P&G Tripled Its Innovation Success Rate.”

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