Copyright 2013 Rita Gunther McGrath
All rights reserved
Printed in the United States of America
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No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

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Library of Congress Cataloging-in-Publication Data

McGrath, Rita Gunther.

The end of competitive advantage: how to keep your strategy moving as fast as your business/Rita McGrath.

      pages cm

Includes bibliographical references.

ISBN 978-1-4221-7281-0 (alk. paper)

1. Strategic planning. 2. Competition. I. Title.

HD30.28.M38378 2013

658.4’012–dc23

                                            2012051721

ISBN13: 9781422172810

eISBN: 9781422191415