Contents
CHAPTER 1 Journalism’s New Frontier
Not a universal model for journalism
The First Amendment and American press freedom
Essential skills are still essential
Essential legacy skills for journalists
Essential digital skills for journalists
CHAPTER 6 Entrepreneurial Fundamentals
What does entrepreneurial journalism mean?
The democratizing news business
Entrepreneurial options for journalists
Efficiencies through (informal) partnerships
To hire or not to hire an attorney
CHAPTER 7 Don’t Forget the Story
Ask the right questions in the right way
Elements of effective storytelling
Targeting the message to the audience
Citizen journalism on social media
CHAPTER 9 Content and Distribution
Create an engaging website as your online headquarters
Cross-promote through social media
CHAPTER 10 Brand and Market Yourself
Build and protect your reputation
Personal branding for professionals
CHAPTER 11 Create and Manage Online Communities
Job Description: Social Media Community Manager
Market research and measurement
Ads, analytics, and optimization (SEO)
The nature and needs of online communities
CHAPTER 12 Strategic Planning and Management