A WORD

ON ENACTING

IDEAS

Generating ideas may actually be the easy bit.

The world is full of people who had a ‘great’ idea,

but never made it happen.

So, enacting an idea may well be the hardest part.

Part of this is down to the commitment, energy

and enthusiasm of the person or team trying

to make it happen.

But it can also be down to the receptiveness

of colleagues, clients, customers, or even

entire companies.

So in our final part, we look at the psychology

of how to increase the chances of an idea

actually being enacted.