Index

Page numbers followed by f indicate figures; those followed by t indicate tables.

A/B testing, 2nd, 3rd

Abraham, Marc

acquisition

see also customer acquisitions

actionable metrics

activation

activities

for business model

sustainability, 2nd

adjacent innovation, 2ndf, 3rd

Adobe’s Kickbox

agile methods

Aha.io

Amazon

annual growth strategy

application lifecycle management (ALM)

artefacts

assumptions

capturing, 2nd

identifying, 2nd

overtime

testing

VPC for

Augmented and Virtual Reality

balanced portfolio

benchmarking survey

Berkova, Teodora

“best foot forward”

Blank, S.

brainstorm tests

Brightidea

budgeting, 2nd

build–measure–learn loop

burst capacity

business architecture pivot

business environment, 2nd, 3rd, 4th

business intelligence (BI)

business model

assumptions about

canvas

creating

facilitator’s guide

prototyping

review

revisited

validating

business plan, 2nd, 3rd

Business Process as a Service (BPaaS)

C-level support

Cadell, Sebastian

call to action, 2nd, 3rd

channel pivot

channels

chaotic domain

Classic NES

co-creation

co-located teams

cohort analysis, 2nd, 3rd, 4th

collaboration, 2nd, 3rd

Collet, Olivier

communities of practice

building, 2nd

setting up

community, supporting

company data

competitive landscape

complex/complicated domain, 2nd

compliance

comprehension test

concierge minimum viable product (concierge MVP)

confidence value scoring, 2ndt

context

observing customers in their

setting

understanding

contracts

conversational observation

core innovation, 2ndf

corporate performance management (CPM)

corporate strategy

cost(s)

of customer acquisitions, 2nd, 3rd

cutting

opportunity

reduction

structure

cost of delay

and weighted shortest job first

creativity

techniques to spark

critical assumptions

cross-functional teams, 2nd, 3rd, 4th

crowdfunding

cultural knowledge

cumulative metrics

customer(s)

action

data management, 2nd

expectation of

insights

interaction

interviews, 2nd

observation, 2nd

opportunity to moving to alternative product

random assignment of

relationships

satisfaction

segments, 2nd

services, 2nd, 3rd

customer acquisitions

cost of, 2nd, 3rd

pipeline of

rates

customer activation rates, 2nd

customer jobs

assumption about

completion of

customer journey mapping

customer need pivot

customer relationship management systems (CRM)

customer satisfaction metrics/scores (CSAT)

customer segment pivot

cutting costs

Cynefin framework

domain states of

D-Pad (Direction Pad)

data, capturing

data categories

customer

finance

market

operations

Dave McClure’s Pirate Metrics

decision making, 2nd

based on data

by committee

experiments

on idea

in Lean PLC, 2nd

as team

dependent systems

desk research, 2nd

DeWalt

DHL

digital prototypes

disorder domain

diverse teams

diversity

Dorf, B.

dot-voting, 2nd

Dropbox, 2nd

due diligence

early adopters

versus early majority customerst

beyond innovators and

working with, 2nd

early solution testing

earlyvangelists, 2ndf

easy to use platform, creating

empathy map

employee engagement, 2nd

enabling functions, 2nd

engine of growth pivot

enterprise resource planning (ERP)

environment, business, 2nd, 3rd, 4th

execution mode

experiments

running, 2nd

tracking progress and managing

expert knowledge

explainer video

exploration (Explore stage), 2nd

business models

comprehension test

customer interviews

customer journey mapping

customer observation

decision making

desk research

earlyvangelists

empathy map

explainer video

landing page

market opportunity

paper prototypes and storyboards

phases

“picnic in the graveyard” method

pivots, types of

preparing for, 2nd

preparing for validation

research during

revisiting customer profile and value map

running experiments

submission template

surveys and focus groups

tracking progress and managing experiments

types of test a team

Facebook, 2nd

finance, 2nd

financial data

Fitzpatrick, Rob

focus groups

frameworks, for knowledge workers

Frugal Innovation – How to do better with less

funnel analysis, 2nd

gain creators, 2nd

gains

Gantt chart

Genchi Genbutsu phrase, 2nd, 3rd

“go off track”, in interviews

Go Roadmap

goals, 2nd, 3rd, 4th, 5th

Google, 2nd

Google Forms

Google Keyword Planner

Google Trends

government statistics

Grant, Adam

group visibility

growth (Grow stage)

accelerating

capturing product roadmap

combining risk and value

cost of delay and weighted shortest job first

data categories

beyond early adopter

engines, 2nd, 3rd, 4th

entering new markets

hypotheses

managing nonlinear adaptive state

metrics

phases

premature optimisation

preparing for, 2nd

preparing for sustainability

prioritising risky assumptions

stage, 2nd

sub-phase of

submission template

tactics

tuning engine

value-uncertainty prioritisation quadrant

Hernandez, Adolfo

high delay cost first (HDCF)

Hiroshi Yamauchi

Hohmann, Luke

Hubbard, Douglass W.

Hubble

human resources

hypotheses, growth

ideas box

ideation (Idea stage), 2nd

applying rules, during session

brainstorm tests

capturing assumptions phase, 2nd

cross-functional teams

generating

identifying risky assumptions

mapping

open campaign

phases of

preparing for explore phase, 2nd

prioritising

research during Explore

sources of

submission template

techniques to spark creativity

using Value Proposition Canvas (VPC)

workshops

incident monitoring and reviews

industry experts and bodies

innovation(s)

adjacent, 2ndf, 3rd

ambition matrix

core, 2ndf

creativity as

disruptive

successful innovation

and sustainability

transformational, 2nd, 3rdf

types of, 2ndf

Insight Reporting

interaction

Internet

interviews, customer

investment boards

establishing, 2nd

JD Edwards

JIRA

Josling, Kevin

Kanban

five principles of

Kickbox

Kids CoLab (Pearson)

landing page

elements of

and value proposition

leadership support, 2nd

Leahy, Terry

Lean Product Lifecycle (Lean PLC) framework, 2nd, 3rd

applying (case studies)

implementation

communities of practice, building

investment boards, establishing

leadership support, 2nd

products, mapping

tools and playbooks, creating

understanding context

working with early adopters

working with enabling functions

mapping markets tot

stages of, 2ndf

Lean Startup, The

lean thinking, 2nd, 3rd

“learn then confirm” principle

learning, 2nd

learning goal

learning reflection

legal and branding

Lego

letters of intent

lifetime value of the customer (LTV)

Lyft

Magel, Nikitas

Management, 2nd

mapping

customer journey

ideation

markets to Lean PLCt

product portfolio

products, 2nd

market analysis

market contextualisation

market data

market opportunity, 2nd

market research reports

market share, maintaining

markets, new versus existing

McClure, Dave

McKinsey’s innovation

McLean, Naill

Mechanical Turk method

metrics

Microsoft

minimal slack time first (MSTF)

minimal viable product (MVP) approach

minimum sellable product

Mom Test, The (book)

Moneyball for Startups (article)

Monzo

multidisciplinary teams

multivariate testing

“mundane”

Nagji, Bansi

net promoter score (NPS)

Netflix

networking events

new markets, entering

Nintendo

non-existent markets

non-value-added tasks/expenses, reduction of

nonlinear adaptive state, managing

Nosco

observation

capturing

conversational

customer, 2nd

methods

participant

rules of

silent

team

Open Bionics

open idea campaigns

operability

operational data

opportunity cost

optimisation opportunities

Oracle EBS

organisational culture, 2nd

Originals (book)

Osterwalder, A., 2nd

outcomes, 2nd

outliers

outline questions

outsourcing

hidden costs of

non-core capabilities to cheaper suppliers

paid growth engine

pains

relievers, 2nd

pairs, observational research in

paper prototypes

Paradox Beta

participants

choosing

observation

partnerships, 2nd, 3rd, 4th, 5th

patience

Pearson, 2nd, 3rd

performance, product management and, 2nd, 3rd

physical prototypes

“picnic in the graveyard” method

Pigneur, Y.

Pirate Metricsf, 2nd

pivots, types of

Platform as a Service (PaaS)

platform innovation

and sustainability

platform pivot

portfolio

managing

products as

potential market

Prabhu, Jaideep

pre-ordering

premature optimisation

premature scaling, 2nd

presales

prioritisation

managing through risk and value

probe–analyse–respond behaviour

probe–sense–respond behaviour

product(s)

actively managing

availability

frequency of releases

ideas

mapping, 2nd

new versus existing

as portfolio, 2nd

refreshing with adjacent innovation

renewing

and services, 2nd

product-based tactics

product councils, 2nd

product management

product performance

product roadmap

capturing

implementation maturityt

properties

questions

product–market fit

promises

prototyping

pull tactics

push tactics

quality

aligning on

improvement

Rabobank

Radjou, Naji

rebalance skills

referrals, 2nd

Reinertsen, Donald G.

Rent-A-Mum product

research

in pairs

resources, for business model

results

retention

retirement (Retire stage), 2nd

preparing for, 2nd

refreshing product with adjacent innovation

submission template

ten key points

return on investment (ROI), 2nd

revenue

growth

streams

reviews

Ries, Eric, 2nd

right things

measuring

at right time, doing the, 2nd

risk, value and

risky assumptions

identifying

prioritising

science

scripts, in interviews

Scrum Process, 2nd

SDL

search mode

seasonality

secondary research see desk research

service level agreements (SLAs)

serviceable addressable market (SAM)

serviceable obtainable market (SOM)

shadowing

shorter time cycles

shortest job first (SJF)

silent observation

simple/obvious domain

skills and complexity of service

social media analysis

solution interviews

stakeholders

sticky growth engine

sticky notes, 2nd

storyboards

success criteria, 2nd

successful innovation, defined

suppliers

surveys

benchmarking

sustainability (Sustain stage)

actively managing products

activities, 2nd

costs reduction

key strategic partnerships

platform innovation and

preparing for

preparing for retirement, 2nd

submission template

sustainable business model

sustainable growth, 2nd

tactics, growth

team observation

team size, reducing

teams

technical capabilities, managing retirement phase

technology

pivot

Tesco

test advertising

test solution

3D printing

timebox

Tomorrow’s Market Incubator (TMI)

total addressable market (TAM)

Toyota’s Production System

transformational innovation, 2nd, 3rdf

transparent measurements

trial/pilot programme

Tuff, Geoff

Twitter

uncertainty scoring example

untested assumptions

usability testing

validation (Validate stage), 2nd

A/B testing

business model

revisited

co-creation

cohort analysis

concierge minimum viable product

funnel

measuring right things

minimum sellable product

phases

preparing for, 2nd

preparing for growth

presales

problem

prototyping

solution

solution interviews

submission template

usability testing

viability

Wizard of Oz method

value chapter pivot

value map

Value Proposition Canvas (VPC), 2nd, 3rd, 4th, 5th

value propositions, 2nd, 3rd

value-uncertainty prioritisation quadrant

vanity metrics

Venture Capital model

Vernon, Raymond

viability

viral growth engine

vision

visual thinking

weighted shortest job first (WSJF), 2ndt

“what-if” questions

win–win outcome

Wirtjes, Geert, 2nd

Wizard of Oz method

workshops, ideation

Yarwood, Paul

Zappos

zoom in pivot

zoom out pivot

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