Do you manage or deliver products within a startup or an established company?

Yes_____ No_____

Have you been looking for ways to apply lean innovation methods to your practical day-to-day work?

Yes_____ No_____

Are you a leader wanting to spark innovation within your company?

Yes_____ No_____

Have you been looking for innovative ways to invest and manage products across your portfolio?

Yes_____ No_____

If your answer was ‘Yes’ to one or more of these questions, then this is the right playbook for you. With the world changing rapidly, the ability to innovate and sustain growth is now the only competitive advantage a company can have. The Lean Product Lifecycle (a.k.a. Lean PLC) is for game changers looking to spark sustained innovation and growth within their companies. A game changer can be anybody: factory worker, product manager, product owner, designer, software developer, head of innovation, head of digital, head of sales and marketing, head of finance, senior managers and C-Level executives. Our goal is to provide you with an actionable toolbox that will enable you to do the right things at the right time. So welcome to The Lean Product Lifecycle: A Playbook for Making Products People Want. We hope you enjoy the journey.