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by Arthur Schultz, Jeffrey L. Cruikshank
The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
Cover
Copyright
Dedication
Introduction
Chapter One: The Orator and the Entrepreneur
Chapter Two: The Galveston Hothouse
Chapter Three: Success in Chicago
Chapter Four: Salesmanship in Print
Chapter Five: Growing Up, Breaking Down
Chapter Six: The Greatest Copywriter
Chapter Seven: Orange Juice and Raisin Bread
Chapter Eight: Fighting for Leo Frank
Chapter Nine: Into the Tomato Business
Chapter Ten: Saving Baseball from Itself
Chapter Eleven: Venturing into Politics
Chapter Twelve: Electing a President
Chapter Thirteen: The Damnedest Job in the World
Chapter Fourteen: A Family Interlude
Chapter Fifteen: A Defeat and Two Victories
Chapter Sixteen: Selling the Unmentionable, and More
Chapter Seventeen: Retrenching and Reshaping
Chapter Eighteen: Selling and Unselling California
Chapter Nineteen: The Downward Spiral
Chapter Twenty: Changing a Life
Chapter Twenty-One: Finding Peace
Chapter Twenty-Two: The Lasker Legacy
A Note on Sources
Notes
Acknowledgments
About the Authors
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