About the Authors

JEFFREY L. CRUIKSHANK is a writer, editor, and communications consultant. The cofounder (in 1989) of The Cruikshank Company (www.cruikshank.org), he is the author or coauthor of several dozen books, including a murder mystery (Murder at the B School); books on commercial real estate and venture capital; and histories of Cummins, New England Electric, Herman Miller, Perdue Farms, the Harvard Business School, and the United States Merchant Marine Academy. He lives and works in Milton, Massachusetts.

ARTHUR W. SCHULTZ is a preeminent and respected authority on the founding of modern advertising. He was CEO of Foote, Cone & Belding—the successor agency to Albert Lasker’s Lord & Thomas—from 1971 to 1982. He met Albert Lasker, has known many members of the Lasker family, and has worked with many of Lasker’s senior executives and key clients. His access to the Lord & Thomas files, reports, and correspondence facilitated the creation of this book. A graduate of the University of Chicago, Schultz served on the university’s board of trustees and has also served as a trustee and chairman of the Art Institute of Chicago. He is the author of In Praise of America’s Collectors and lives in Southern California.