Our always-on, web-driven world has new rules for competing and growing business. Advance planning is out—agile response is IN! Those who embrace new ways will be far more successful than those who get stuck and are afraid to change. No one knows more than David Meerman Scott about using new real-time tools and strategies to spread ideas, influence minds, and build business. It’s his specialty.

David is an internationally acclaimed business growth strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses. His advice and insights help people, products, and organizations stand out, get noticed, and capture hearts and minds. He is author or co-author of 11 books, including four international bestsellers.

The New Rules of Marketing & PR, now in its seventh edition, has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide. It has become a modern business classic, with over 400,000 copies sold to date. Scott is also the author of Real-Time Marketing & PR, a Wall Street Journal bestseller, and The New Rules of Sales and Service. He co-authored Marketing the Moon (the inspiration for a PBS American Experience miniseries titled Chasing the Moon) and Marketing Lessons from the Grateful Dead. David’s newest book Fanocracy: How to Turn Fans into Customers and Customers into Fans, a Wall Street Journal bestseller, was co-written with his daughter.

For most of his career, David worked in the online news business. He was vice president of marketing at NewsEdge Corporation (sold to Thomson Reuters) and held executive positions in an electronic information division of Knight-Ridder, at the time one of the world’s largest newspaper companies.

David has worked on a Wall Street bond trading desk and was a male model. He collects artifacts from the Apollo space program and has a lunar module descent engine in his home museum. He has acted in TV commercials and the movies Chappaquiddick and American Hustle, and he even appeared in an opera production of La Scala.

He is a partner in the sonic branding studio Signature Tones, and a go-to-market LP in Stage 2 Capital, a venture capital fund that invests in and helps companies scale sustainable revenue. He serves as an advisor to HubSpot, Geoversity, Mynd, InstaViser, YayPay, SlapFive, and ExpertFile.

A graduate of Kenyon College, David has lived in New York, Tokyo, Boston, and Hong Kong.

Check out his blog at www.davidmeermanscott.com and follow him on Twitter @dmscott.