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An A to Z of Web Content Style
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An A to Z of Web Content Style
by Catherine O’Dowd, Rob Norton, Gerry McGovern
The Web Content Style Guide: An Essential Reference for Online Writers, Editors, and Managers
Copyright
Introduction
Writing for the Web
Shorter is Better
Be Direct
Web Headings That Work
Use Subheads
Web Paragraphs are Different
Keep Your Sentences Simple
Getting Ready to Write
Editing Yourself
A Final Thought
Designing for the Web
Design for the Reader
Every Website is a Directory
From Getting Attention to Giving Attention
Structure is Boring, but it Works
The Web is Also Like a Newspaper
Web Layout is Simple Layout
Web Design is Conventional Design
Navigation and Search are Critical
Design for Interactivity
Web Design: Keep it Simple, Structured, and Reader-Centric
An A to Z of Web Content Style
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Sample Style Guide
Language
Reference Dictionaries and Stylebooks
USAGE
Word List/Glossary
Further Reading/Online Resources
Style and writing guides
American dictionaries
British dictionaries
Technology dictionary
Web design
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