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Table of Contents for
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by Sean Hall
This Means This, This Means That Second Edition
Cover
Title Page
Copyright
Contents
Introduction
Acknowledgments
1. Signs and Signing
Signifier and Signified
Sign
Icon
Index
Symbol
Sender
Intention
Message
Transmission
Noise
Receiver
Destination
Feedback
2. Ways of Meaning
Simile
Metaphor
Metonym
Synecdoche
Irony
Lies
Impossibility
Depiction
Representation
3. Conceptual Structures
Truth and Falsity
Sameness and Difference
Wholes and Parts
Subjectivity and Objectivity
Appearance and Reality
Continuity and Discontinuity
Sense and Reference
Meaningful and Meaningless
Problem and Solution
4. Visual Structures
Viewer and Image
Ideal and Real
Given and New
Center and Margin
Foreground and Background
Proximity and Presence
Before and After
Past, Present, and Future
Fast and Slow
5. Textual Structures
Readers and Texts
Words and Images
Functions
Forms
Placing
Prominence
Voices
Intertextuality and Intratextuality
Paratext and Paralanguage
6. Matters of Interpretation
Concepts and Conceptions
Connotation and Denotation
Langue and Parole
Combinations and Substitutions
Tokens and Types
Rule-following
Conventions
Classifications
Understanding and Misunderstanding
7. Framing Meaning
Semantic Units
Genres
Styles
Stereotypes
Institutions
Ideologies
Discourses
Myths
Paradigms
8. Stories and Storytelling
Fact and Fiction
Narratives
Legends
Characters and Personas
Viewpoints
Mysteries
Tensions
Turning points
Resolutions
Conclusion
Bibliography
Picture Credits
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