71
3.6.6 POINTS OF DISCONTINUITY
It ought to be noted again that
use of discontinuities for analyz-
ing lm is analogous to analysis
of word documents. e ability to
describe structure of lm docu-
ments at various levels of analysis
and in discipline neutral terms
has been demonstrated; now we
seek to provoke new challenges
and new applications.
3.6.7 MOVIE STIMULI AND EFFECT
For some the “ends of cinema re-
fers to the time(s) when changes
in technology yielded signi-
cant changes in how and where
and when movies were shown
and viewed. e introduction
of air conditioning to theaters,
the multiplex, the disappearance
of the double feature, drive-ins,
television, etc. We posit that the
functional ontology model pro-
vides a framework for discussing
these attributes in much the same way that we can discuss changes in the lmic data set.
Signicance of Points of Discontinuity
+ With Bellour we have signicance dened by a recognized expert’s
subjective viewing.
+ With empirical data derived from RGB values and shown to be
consistent with Bellour’s expert notion of consistency, we can dene
signicance (on the whole and with some intriguing exceptions) to be
any plotted point of change falling outside one standard deviation.
+ With diagraphic presentation of RGB data and a much larger set of
lmic documents, we have gone from heuristic to the algorithmic.
+ We can take this same data and present it in a rather dierent
form—synthetic frames. Each plotted dot in the digraph is roughly
equivalent to a synthetic frame.
So
+ Stimuli of a movie have behavioral eect on the viewer.
+ Functional ontology model extends to stimuli in viewing environ-
ment.
+ Environment of the viewing—the reaction of the crowd to a jump
cut, the smell of popcorn, the oor, sticky from spilled soda, the
richness of the sound system, friends’ opinions, alternate venues—all
function to reinforce, punish, or extinguish behavior.
O’Connor & Anderson May 2018
3.5 AUTHORMESSAGERECIPIENT RELATION
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