Title Page
by Sir Richard Branson, Sheryl Sandberg, Marc Kielburger, Holly Branson, Craig Kiel
WEconomy
- Cover
- Praise for WEconomy
- Title Page
- Copyright
- Foreword
- Part One Introduction: Welcome to the Weconomy
- Part Two Introduction: Purpose at Work: Why Business should Get Involved
- Chapter 4: Purpose 101
- Chapter 5: Inspire Brand Fanatics
- Chapter 6: Build New Products
- Chapter 7: Reinventing Your Work Life
- Chapter 8: Differentiate Products
- Chapter 9: Sweat the Big and Small Stuff
- Chapter 10: Unlock New Customers
- Chapter 11: The New World of Impact Investing
- Chapter 12: Open New Markets
- Chapter 13: People are Your Purpose
- Part Three Introduction: If You Build It, They May Not Come: How to Get Purpose Right
- Chapter 14: Be a Purpose-led “Learning Organization”
- Chapter 15: Weconomy Impact Engineering, Step One: Find Your Cause
- Chapter 16: Weconomy Impact Engineering, Step Two: Build a 360 Action Plan
- An Action Plan Forces you to Decide: What are you Going to do About Your Cause, Exactly?
- Fulfill Corporate Objectives
- For companies, here's a list of sample questions by department:
- Own an Outcome: Find a KPI you can take credit for
- Measure the Outcome
- Buy an Outcome: Costing Out Social Change
- Charitable Returns: Cost per Social Outcome
- Chapter 17: Weconomy Impact Engineering, Step Three: Engage Your Networks
- Chapter 18: It's Time to Get Your Pitch On. . .
- Chapter 19: Change Without Cash
- Chapter 20: Your WEconomy Assignment: Build A 100-Year Purpose Plan
- Conclusion: The Weconomy Needs You
- Epilogue
- Appendix
- Acknowledgments
- End User License Agreement
WEconomy
You can find meaning, make a living, and change the world
CRAIG KIELBURGER HOLLY BRANSON MARC KIELBURGER
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