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Entering the Shift

We are all shift workers now.

Working from home, under current conditions, is more than just a big change. The new normal is a shift for all of us, shifting from commutes and cubicles into a brave new world, where the line between work and home isn't just blurred – it's been erased.

COVID‐19 has transformed the way that we work, interact, and live. But the change to working from home was happening long before the global pandemic. Post‐coronavirus, much of work will not return to the way it was. And many workers won't be returning to headquarters anytime soon. As I write these words, it's difficult to predict what the new normal will look like exactly. Whatever the future holds, the odds are that you'll be looking at it from your home office.

This might be difficult to hear, but when the future is uncertain it's up to you to create it. To step into the shift, and thrive, you must create an environment that works for you. The change toward a remote workforce was already underway, even before Twitter and other organizations made the decision to make work‐from‐home a cultural norm:

  • A recent Gartner CFO survey (https://bit.ly/wfh-Gartner1) reveals that 74% of financial leaders intend to shift some employees to remote work permanently.
  • The same survey finds that 75% of CFOs plan to shift at least 5% of previously on‐site employees to permanently remote positions post‐COVID‐19.
  • Based on over 100 million data points from 30,000 users, Prodoscore (https://bit.ly/wfh-prodoscore) reports that remote workers are 47% more efficient than on‐site employees: telephone calls are up 230% and Customer Resource Management (CRM) activity 176% in a post‐COVID‐19 survey conducted in the spring of 2020.

This book is about helping you to navigate these shifts, so that you can survive and thrive in a work‐from‐home world. My intention here is simple: to help you shift into the realm of success, so that you can be virtually successful no matter where you are. Because work is a thing you do – not a place you go.

Success is not a location. Neither is impact. Or personal branding. Or career management. Today, you can succeed from anywhere. You can make a difference from your kitchen table, if you want to. You can restart your career and reinvent yourself from your laptop – and this book will show you how.

As we move into a work world where the coronavirus has caused the biggest shifts in modern history, you (and your company) must adapt. There is no going back. Paraphrasing Robert Frost, the only way forward is through.

Adaptation requires a mindset shift. A cultural shift. And coaching that can help you to make the mindset shifts you need. That's where we are headed in the pages that follow. Specifically, I'm going to take you from adaptation to acceleration regarding your home office space. You'll learn how to turn video calls into powerful tools – and how to know when not to Zoom into a meeting. We'll go from challenge to change, as we learn from experts and top‐tier organizations how to create a culture that adopts the new normal. Finally, we'll move from resistance to resilience, finding new ways to advance your career – even when your career is happening inside your home. Or you're trying to re‐start one.

You've probably already realized that working from home takes different mental muscles than what you've been used to using. This book will challenge you to “work out” in new ways, so you can contribute without burnout. I'll show you how to address your home workspace with finesse, connect remotely with your entire team, eliminate Zoom zombie syndrome, and even deliver your best presentations ever. You'll learn how to manage multiple duties – from surviving in super‐small spaces to managing a remote workforce of hundreds of employees. You'll be able to create impact for your customers, elevate your entrepreneurship, and more.

The good news is that working from home, ultimately, is better. Your journey has a great payoff for everyone involved.

That may be hard for you to believe as your dog starts to bark, your doorbell rings, and you've decided your two homeschoolers both deserve detention until 2026. Yet, through my involvement on the Work from Home Taskforce at Salesforce, I've seen one thing clearly: there is a better way to manage working from home. This book is designed to help you to find it.

And to find it on your own terms. I'll share my story with you – I've been working from home since 2002 – but this book isn't about my story, or even my solutions. It's about helping you to find yours. Because everyone has a different experience of what working from home looks like, we'll look at specific examples that can influence yours. Perspectives that focus on what really matters here: your success. Sometimes you find that perspective in the most unlikely places. I know I did.

“Here. This is for you,” my aunt said, her tiny salt‐and‐pepper curls framing her silver‐rimmed glasses. As soon as she had placed the box in my hands, my aunt turned to walk down the driveway. Strange that she would give me a gift as she was saying goodbye. “I want you to open it by yourself,” she said, pulling on the car door. She paused to smile at me. “You'll know why.”

The box was barely big enough to hold two decks of playing cards. I could tell there wasn't any jewelry inside it. The rectangle shape was wrong, the thickness didn't feel right. Forever the kid at Christmas, I shook it – no sound. The only thing I heard was my aunt driving away. What could it be? Back inside, I pulled the light blue bow. It came apart easily in my fingers. The package was flawlessly wrapped, with crisp folds and perfectly placed tape – a reminder of my aunt's methodical attention to detail. As I removed the paper and eventually the lid of the box, I could smell that faint cloud of nostalgia – as if a piece of an old library book had been placed inside. Turns out, I wasn't far off.

A small red hardback book was nestled inside the box. On the book was some gold lettering, unclear and mottled like an out‐of‐focus picture from days gone by. I brushed my hand across the cover. As I pulled it closer, the title became clear: Another Chance.

I opened the first page to see if I could discover who had written it. From the faded lines and careful penmanship, I realized what I held in my hands.

I was holding my grandmother's diary.

She had started writing it when she couldn't head off to university because of what was happening in the world.

The first entry was dated Friday, September 28, 1945.

As I flipped through the pages, a new image of my grandmother began to take shape in my mind's eye – like seeing the San Francisco skyline after the fog fades away. Inside the pages I met a bright young woman, trying to find her place in the world during a difficult time in history. She saw the global turmoil as a chance to begin again.

Going away to college was a dream deferred, due to the war. Her entries reminded me of the frustrated graduates from May of 2020, unable to go through a traditional ceremony because of social distancing restrictions. What does it mean if you can't go to school like you'd always planned, my grandmother had wondered.

She had to take a job keeping the books at a nearby lumberyard. She enrolled in classes at a local university extension, seeing somehow in the midst of disappointment a chance to reset. Perhaps even to head in a new direction.

She felt a lot like what you and I are feeling right now, I guess.

The world wasn't what she had asked for, but it was the world nevertheless.

As I held those yellowed pages in my hands, reading her words, hearing her voice from a century long past, I knew my grandmother in a new way. The writer of this diary wasn't the woman who had read to me as a child or who had baked my favorite cookies because I got a good grade. She was an intrepid soul who wouldn't let global conditions keep her from becoming who she was meant to be. Can you relate?

What's your diary entry, today?

Are you ready for another chance?

Illustration of a diary entry of a woman talking about her friend Vala Afshar, who inspires her.

Some call this time, this COVID‐colored world, the Great Pause. You and I are being handed opportunities to re‐examine the boundaries that surround the things that really matter. And, yes, your work and your career really matter. We have a chance to redefine success, to reshape the future – even if that journey starts inside your home office. The question is: what are you going to do with your chance? Here's what my grandmother shared in her first entry:

I know I miss everyone. So I guess the real reason is that I'm just scared. I'm afraid I won't make good of it all. What after college … will it be Frank? [Spoiler alert: it wasn't. Sorry, Frank.] Will it be someone else? What of the courses that I'm studying for? Am I headed off for a career right now? I'm going to write a letter to the people back at home. Oh, how I wish I were there.

Are you feeling a little homesick right now? For some, that word has more than one meaning. Perhaps you're wishing for the way things were, which is the traditional definition of homesickness: longing for a place that's different than the one you're in now. Or maybe, for you, you're sick of home. Either way, you're spending time longing for something that was normal before but isn't right now. Because the future looks very uncertain. Believe me, I know the feeling. I hear you.

What is it that you're missing most? Your rituals? Routines? Boundaries? Quiet children and animals that won't interrupt your Zoom calls?

I wrote this book to point you toward the opportunity in what lies ahead. If I could, I would have titled it Another Chance, but Grandma beat me to it.

As I finished the diary, leaving her world to return to my own, I realized the wonderful gift that I had been given.

I realized that all the time that we spend looking in the rearview mirror, being homesick for what once was, keeps us trapped. Living in a context that's no longer relevant isn't useful, but we pine for the past when what's ahead makes us feel insecure. But even in the midst of global upheaval, there's still a chance to move forward. To go home, again, for the first time. And to remake your “home” on your own terms.

My grandma taught me that we can find that place – that future – when we know where to look. She showed me that in words I read long after she'd passed away. Through my aunt's mysterious gift, my grandma gave me a powerful understanding. That understanding was the theme of her diary:

You can always begin again.

Illustration of a diary entry describing that one can always restart and there is always a new path for changing things.

You can always restart. There's always a new path, even if you don't see it right away. Whether you are an executive leader, entrepreneur, individual contributor, or even someone looking for ways to get back into the workforce: work‐from‐home is the best way forward. Whether one day a week or seven, the future of work has changed. Are you ready to change with it?

There are a lot of ways to take this book in: one is as a how‐to guidebook on how you can set yourself up for maximum productivity. Another is as a corporate blueprint for building a work‐from‐home culture one employee at a time. But ultimately, there's another story to be discovered: a story about your success. Your reinvention. Your ability to respond in new ways to the changes that are still happening all around us.

That's the story – the story of personal success – that I've been sharing with thousands of people, just like you, via my work at Salesforce and in my first book, Success With Less. Together with a talented team, I've been helping many people to transition successfully into the work‐from‐home world. Now it's time for you to write your own story – and to bring that story to life, from right inside your home office.

I invite you to take another chance. To take a fresh look at what it really means to make work‐from‐home work for you. Let's utilize the Great Pause as an opportunity to go in a new direction. To rethink your career and your contribution. To shift toward even greater success, in a work‐from‐home world.

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