Acknowledgments

I could not have written this book without the help and support of many people.

First, I need to thank my wife, Nancy, for putting up with me during the past 12 months—especially when I was in the “Room of Requirement,” our nickname for the room down the hall where I worked on this book evenings and weekends. To make it up, I will watch Glee and The Last Word with Lawrence O'Donnell with you for the next 12 months. And I want to thank my kids, Andrew, Brendan, and Kelsey; you've listened to me talk about YouTube and video marketing at Thanksgiving and family cookouts. I will listen to you talk about the Boston Red Sox, Massachusetts politics, and Magical Realism, as specified by the Equal Time rule. And thanks to Melanie Riccobene Jarboe, Anne Sheldon, and Vaughn Cartwright for joining our speech and debate team and receiving my frequent emails with links to videos like “7 Harry Potter Movies in 7 Minutes” from The Fine Brothers (http://youtu.be/L3AdfZ346wg) without complaining.

Next, I need to thank my business partner, Jamie O'Donnell, and my colleagues at SEO-PR: Nell Connors, Byron Gordon, Sean O'Connoll, Sergei Fyodorov, Nathan Groom, Jean Sexton, John Zukowski, Chris Halcon, Danya Abt, Adam Macbeth, and Kilo. You helped me keep my day job and watched my back during the swing shift. I'm taking all of you to Joe's Cable Car Restaurant in San Francisco the next time I visit the Left Coast.

I need to thank SEO-PR's clients. This includes Matt McGowan, Managing Director of Americas, and Angela Man, Marketing Director, Incisive Media; Tamir Lipton, Senior Director Innovation, and Mark Ribich, Senior Director Audience Development, Meredith; Eric Greenberg, Director, Marketing Programs, Rutgers Center for Management Development; Steven Gursten, Partner, and Natalie Lombardo, Public Relations Director, and Rebecca Turner, Editorial Media Assistant, Michigan Auto Law; William Valentine, Founder, and Jon Tapper, Head of Operations and Chief Compliance Officer, Valentine Ventures; Brad Heureux, CEO, Bradford Media Group; John Pasmore, CEO of Voyages North America; Carl Mehlhope, SVP, integrated sales and marketing at STACK Media; Deni Kasrel, director, Web & publications, Office of University Communications at the University of Pennsylvania; and Al Eccles, SEO manager of Yell. You've all helped me to make “Stone Soup.”

I want to thank the four people who shared their success stories for this book: George Wright, the former vice president of marketing and sales for Blendtec; Arun Chaudhary, new media road director of Obama for America; John Goldstone, producer of Monty Python and the Holy Grail (1975), Monty Python's Life of Brian (1979), and Monty Python's The Meaning of Life (1983); and Michael Kolowich, Founder and Executive Producer, DigiNovations.

I want to thank the folks at YouTube and Google who helped me with my book: Kate Rose, Brian Cusack, Suzie Reider, Ricardo Reyes, Aaron Zamost, and Karen Wickre. It takes a village to teach these lessons.

I want to thank several people who shared their market research and insights. This includes Bill Tancer and Matt Tatham of Experian Hitwise, as well as Dan Piech and Stephanie Flosi of comScore. I get by with a little help from my friends.

I want to thank Mike Grehan, Marilyn Crafts, Jackie Ortez, Christian Georgeou, Jonathan Allen, and the other members of the SES Advisory Board for putting me on panels about YouTube and video marketing at SES conferences. And I should thank my fellow panelists for sharing their expertise. If I'm known as an expert on this topic, it's because I've spent less than 20 percent of my time speaking at SES and more than 80 percent listening to you.

I should thank the team at the Rutgers Center for Management Development. This includes Eric Greenberg, Jackie Scott, Peter Methot, and Jennie Fine. It also includes all the participants in the Mini-MBA Programs that I've taught. This includes the open enrollment courses in Digital Marketing and Social Media Marketing as well as the tailored programs for Johnson & Johnson and SonoSite. Teaching and learning is a two-way street.

I should thank my colleagues at Market Motive: Michael Stebbins, John Marshall, Avinash Kaushik, Matt Bailey, Bryan Eisenberg, Brad Geddes, Jennifer Laycock, Todd Malicoat, Scott Milrad, Tyler Link, and Justin Neustadter. We've been called the “Internet marketing dream team.” But I can't remember why.

Finally, I should thank the folks at Sybex, an imprint of John Wiley & Sons. This includes Willem Knibbe, Connor O'Brien, Brad O'Farrell, Liz Britten, Pete Gaughan, and Judy Flynn. I have come to the conclusion that the making of books is like the making of sausages: the less you know about the process, the more you respect the result.

If I've forgotten anyone, then I hope you will forgive me. As Mel Brooks says, “God willing, we'll all meet again in Spaceballs 2: The Search for More Money.”