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by Greg Jarboe
YouTube® and Video Marketing: An Hour a Day, Second Edition
Cover Page
Title Page
Copyright
Dear Reader,
Acknowledgments
About the Author
Contents
Foreword
Introduction
YouTube Has Grown Dramatically
Who Should Read This Book
What Is Covered in This Book
How to Contact the Author
Chapter 1: A Short History of YouTube
Life before YouTube
2005–2006: Early Days
2007–2008: Middle Years
2009–2010: Coming of Age
Chapter 2: Map Out Your Video Marketing Strategy
Four Ps vs. Five Ws and an H
Who Discovers and Shares New Videos?
What Types of Video Content Do They Watch?
Where and When Do They Discover New Videos?
When and Where Do They Share New Videos?
Why Don't More New Videos Go Viral?
How Do YouTube and Video Marketing Work?
Chapter 3: Month 1: Make Videos Worth Watching
Happy Tree #3,079
Week 1: Get Ready to Shoot
Week 2: Learn Video Production Basics
Week 3: Get Advanced Video Production Tips
Week 4: Evaluate Video Advertising Options
Chapter 4: Month 2: Create Content Worth Sharing
Learn the Lesson of “The Last Lecture”
Week 1: Watch YouTube Award Winners
Week 2: Explore Popular YouTube Videos
Week 3: Examine Contagious Viral Ads
Week 4: Observe Top Viral Videos
Chapter 5: Month 3: Customize Your YouTube Channel
Center vs. Circumference
Week 1: Set Up a YouTube Channel
Week 2: Become a YouTube Partner
Week 3: Create a YouTube Brand Channel
Week 4: Stream Live Content on YouTube
Chapter 6: Month 4: Explore YouTube Alternatives
The Northwest Passage
Week 1: Explore Other Video Sites
Week 2: Survey Video Hosting Services
Week 3: Look at Online Video Platforms
Week 4: Investigate Video Ad Networks
Chapter 7: Month 5: Optimize Video for YouTube
What Is Video Optimization?
Week 1: Research Keywords
Week 2: Optimize Video Watch Pages
Week 3: Optimize Your Brand Channel
Week 4: Optimize Video for the Web
Chapter 8: Month 6: Engage the YouTube Community
Paul Revere's Ride
Week 1: Become a Member of the YouTube Community
Week 2: Learn the Secrets of YouTube Success
Week 3: Build Buzz Beyond YouTube
Week 4: Watch Online Video Case Studies
Chapter 9: Month 7: Trust but Verify YouTube Insight
The Map Room
Week 1: Trust YouTube Insight
Week 2: Verify with TubeMogul
Week 3: Verify with Google Analytics
Week 4: Master Web Analytics 2.0
Chapter 10: Study YouTube Success Stories
The Story behind the Story
Deliver 700 Percent Increase in Sales: Will It Blend?
Win the Presidency of the United States: Barack Obama
Increase Sales of DVDs 23,000 Percent: Monty Python
Generate $2.1 million in Sales: PiperSport Launch
Chapter 11: A Quick Look at the Future
“It's Never the Same! It's Always Bizarre!
Look at What Has Changed in the Past Year
Stay on Top of the Latest Trends
Play by the New Rules of YouTube Marketing
“Hit 'em Where They Ain't”
Index
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