Acknowledgments

First, I want to thank my mentor Jeremiah Owyang for writing the Foreword of this book. I have learned a lot from you over the years and I am grateful for your friendship.

I also want to thank several of the vendors that helped me with various chapters specifically, Sprinklr, Social Flow, Jive, Spredfast, Expion, Compendium, GaggleAMP, Napkin Labs, Kapost, Outbrain, Skyword, Tickr, Tracx, Newscred, HootSuite, Contently, Mutual Mind, One Spot, and InPowered. There are too many of you personally to name but I really do appreciate your support. You know who you are!

A special thank you to Joe Chernov, Ann Handley, Jascha Kaykas-Wolff, Sean McGinnis, Michael Brenner, Sandra Zoratti, Jeff Elder, Danny Brown, Carla Johnson, and Dave Kerpen for your help and contributions to various portions of the book.

Lastly, I want to thank the special people who spent time reviewing my book and suffered reading through all the documentation that I had sent along. I am very humbled and grateful for each of you:

• Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet

• Pete Cashmore, CEO, Mashable

• Elisa Steele, Chief Marketing Officer, Skype (Microsoft)

• Amy Kavanaugh, Vice President Public Affairs, Taco Bell (YUM Brands)

• Shafqat Islam, CEO, NewsCred

• Brian Clark, CEO, Copyblogger Media

• Ted Rubin, Chief Social Marketing Officer, Collective Bias

• Ann Handley, Chief Content Officer, MarketingProfs

• Lee Odden, Author of Optimize and CEO, TopRank

• Mei Lee, Vice President, Digital Marketing, Conde Nast

• Adam Hirsch, Senior Vice President, Edelman Digital

• Kinsey Schofield, TV Personality, Journalist

• Joe Pulizzi, Founder, Content Marketing Institute

• Joshua March, CEO, ConverSocial

Thank you again for your gift of kind words.