Praise for Your Brand, The Next Media Company

“There’s a difference between being a thought-leader and a do-leader. Thought leaders can tell you what you should be doing, but often have no practical, real-world experience translating thought into action. Do-leaders, on the other hand, are seasoned professionals who base their advice on what they’ve accomplished and failed at—a huge value add for any organization. Michael Brito, Senior Vice President of Social Business Strategy at Edelman Digital, is the epitome of a do-leader.

“In his book, Your Brand, The Next Media Company, he concisely breaks down one of the biggest challenges brands face today: developing, and more importantly living, their content strategy. By deftly tying team roles and responsibilities to the management of converged media programs, he takes a three-dimensional view of content strategy that’s usually missed out on by leaders who push for ideals over ideas. And unlike some tell-all handbooks with little to offer besides tired to-do lists and recycled suggestions, he does it through intelligently-structured narrative that’s peppered with applicable, pragmatic advice. Your Brand, The Next Media Company belongs on the bookshelf of every CMO.”

—Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet

“Brito has written a practical and thoroughly engaging book for brands looking to effectively become a media company using a sustainable social business strategy. Whether early in the process or evolving your current approach, Brito’s holistic view provides actionable insights to help you navigate both the internal and external challenges we all face. I recommend this book to anyone who wants their brand to remain relevant in a world where meaningful and authentic connections with social customers are now tables stakes!”

—Amy Kavanaugh, Vice President Public Affairs, Taco Bell (YUM Brands)

“Whether your business is selling widgets or services, success depends on thinking more in terms of delivering stories about those widgets or services and how people use them than about pumping out feature-rich fact sheets or ads. Your customers want to hear those stories, so find more ways to tell them! Reach out to your brand advocates and collaborate with them, and don’t forget to include quality of engagement in your metrics for a better overall view of how you’re doing. In other words, think like a publisher—you’ll get better results. In his book Your Brand, The Next Media Company, Michael Brito walks you through this process and tells you how to get it done. A must-read for any marketer in this quickly evolving social world.”

—Ted Rubin, Chief Social Marketing Officer, Collective Bias

“The future of digital media is alive and well, and it’s you. In Your Brand, The Next Media Company, Michael Brito provides a clear roadmap for transforming your business into a more relevant, social, and meaningful media company. He has followed up a fantastic book on social business with a roadmap for transforming your company into an agile, ubiquitous, and relevant content machine; and he covers all bases from social business to content marketing to structuring your organization for success.”

—Lee Odden, Founder and CEO of TopRank Online Marketing

“Every company is a media company, no matter your business model. I’ve been preaching this for over 7 years, and Michael Brito offers one of the most lucid and useful resources on the topic yet. Buy this book, you won’t regret it.”

—Brian Clark, CEO of Copyblogger Media

“Content Marketing is no longer just a concept, it’s a way of business. Whether you are small business, nonprofit, or a large corporation, you need to read this book to learn the why and the how to setup your organization to become a media company. Michael Brito’s experience and expertise are second to none, and he provides expansive and detailed approaches that are applicable to everyone.”

—Adam Hirsch, Executive Vice President, Edelman Digital

“An incredibly accurate assessment of the social customer and the challenges we face today in garnering their attention. Brito captures the very essence of what it takes for brands to cultivate awareness and loyalty in today’s saturated content marketplace. Packed with first-hand knowledge from tenured marketing and agency executives, this text is a must-read for anyone invested in tackling the content marketing space and making a true impact on the industry and, most importantly, the consumer.”

—Shafqat Islam, Cofounder and CEO of NewsCred

“Yes, we are all media companies now...but so many brands don’t know how to make this important transition. Take this book, read it, and put it under your pillow. This book will transform your marketing from ‘also ran’ to dominating your informational niche. Now is the time!”

—Joe Pulizzi, Founder, Content Marketing Institute

“Social media is causing a fundamental shift in the structure of business—both internally and externally. At this tumultuous time, Your Brand, The Next Media Company provides a clear map to guide your organization through the decisions you need to make NOW to ensure you stay relevant and evolve into a media company.”

—Josh March, Cofounder and CEO of Conversocial