Your Brand, The Next Media Company

Copyright © 2014 by Pearson Education

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

ISBN-13: 978-0-7897-5161-4
ISBN-10: 0-7897-5161-5

Library of Congress Control Number: 2013945453

Printed in the United States of America

First Printing: October 2013 with corrections November 2013

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