Contents
3 Search Engine Optimization (SEO): The Art and, Science of Driving Traffic to Your Website
4 Social Media Marketing: What You Need to Know Before You Start
5 Identity Before Community: Why Most Companies Fail at Social Media Marketing
6 Facebook: With 950 Million Users and Growing, This Giant Can’t Be Ignored
7 Twitter: The Grand Bazaar of Social Networking Sites
8 LinkedIn: The Place Where Professionals Go
9 Google+: The Fastest Growing Social Networking Site
10 Social Advertising: Groupon, LivingSocial, and Facebook Ads . . . Oh My!
11 Video: The Most Powerful Social Medium
12 Creating a Social Media Policy for Your Organization
13 A Final Word on Social Media: Tools for Attracting Even More Business
Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice
Social Media Marketing Case Studies: Highlighting Real-World Best Practices
Discussion Questions: A Guide to Sparking Engagement on the Topic of Social Media