Edward C. Baig writes the weekly Personal Technology column in USA TODAY and is co-host of the weekly USA TODAY's Talking Tech podcast with Jefferson Graham. Ed is also the author of Macs For Dummies, 10th Ed. (Wiley Publishing, Inc.). Before joining USA TODAY as a columnist and reporter in 1999, Ed spent six years at Business Week, where he wrote and edited stories about consumer tech, personal finance, collectibles, travel, and wine tasting, among other topics. He received the Medill School of Journalism 1999 Financial Writers and Editors Award for contributions to the "Business Week Investor Guide to Online Investing." That followed a three-year stint at U.S. News & World Report, where Ed was the lead tech writer for the News You Can Use section but also dabbled in numerous other subjects.

Ed began his journalist career at Fortune magazine, gaining the best basic training imaginable during his early years as a fact checker and contributor to the Fortune 500. Through the dozen years he worked at the magazine, Ed covered leisure-time industries, penned features on the lucrative "dating" market and the effect of religion on corporate managers, and was heavily involved in the Most Admired Companies project. Ed also started up Fortune's Products to Watch column, a venue for low- and high-tech items.

Bob LeVitus, often referred to as "Dr. Mac," has written or co-written more than 50 popular computer books, including Mac OS X Snow Leopard For Dummies and Microsoft Office 2008 for Mac For Dummies for Wiley Publishing, Inc.; Stupid Mac Tricks and Dr. Macintosh for Addison-Wesley; and The Little iTunes Book, 3rd Ed., and The Little iDVD Book, 2nd Ed., for Peachpit Press. His books have sold more than one million copies worldwide. Bob has penned the popular Dr. Mac column for the Houston Chronicle for the past ten years and has been published in pretty much every magazine that ever used the word Mac in its title. His achievements have been documented in major media around the world. (Yes, that was Bob juggling a keyboard in USA TODAY a few years back!)

Bob is known for his expertise, trademark humorous style, and ability to translate techie jargon into usable and fun advice for regular folks. Bob is also a prolific public speaker, presenting more than 100 Macworld Expo training sessions in the U.S. and abroad, keynote addresses in three countries, and Macintosh training seminars in many U.S. cities.