Teach Yourself VISUALLY™ Search Engine Optimization
Table of Contents
Chapter 1: Understanding the SEO Process
Introducing Search Engine Optimization
Discover Search Engine Optimization
Understanding How People Use Search
Using Different Types of Searches
Understanding the Search Page Layout
Explore Different Search Engines
Set Up a Default Search Engine
Chapter 2: Preparing Your Website for SEO
Check Your Website with Adobe BrowserLab
Check Your Website with Screenfly
Chapter 3: Building an SEO Friendly Website
Protect Website Images with .htaccess
Redirect Non-WWW Traffic to WWW
Scan Errors with W3C Markup Validation
Analyze Bing Search with SEMrush
Analyze Keywords with Keyword Discovery
Compare Keywords with Yahoo Clues
Work with the YouTube Keyword Tool
Analyze Your Website with Web SEO Analytics
Chapter 5: Building On-Page SEO
Add a Page Description Meta Tag
Add Author and Copyright Meta Tags
Optimize Image Filenames and Alt Attributes
Chapter 6: Building Off-Page SEO
Check a Link Partner’s Page Rank
Submit Your Website to a Link Directory
Submit to the Article Directories
Submit Your Site to Link Exchange
Chapter 7: Working with Content
Check Content Grammar and Spelling
Create a RSS Feed with FeedBurner
Create a Feed Subscription Form
Work with Professional Writing Services
Chapter 8: Working with Google Analytics
Create a Google Analytics Account
Create a New Analytics Account
Exclude Traffic from a Specific IP
Chapter 9: Using Search Engine Webmaster Tools
Add a Website to a Google Webmaster Account
Verify Your Website for Google Webmaster Tools
Submit a Sitemap to Google Webmaster Tools
Configure Google Webmaster Tools Settings
Check for Google Crawling Errors
Preview Your Website as Googlebots
Submit a Website to the Bing Webmaster
Chapter 10: Working with Social Media and SEO
Understanding Social Media Marketing
Create a Facebook Page for Your Business
Create a Google Plus Business Page
Create a Twitter Account for Your Website
Manage Social Accounts Using HootSuite
Work with Social Bookmarking Sites
Chapter 11: Working with AdWords
Using the Traffic Estimator Tool
Using the Contextual Targeting Tool
Work with Analyze Competitions
Chapter 12: Applying SEO to WordPress Blogs
Install the W3 Total Cache Plugin
Set Up the All in One SEO Plugin
Install the SEO Friendly Images Plugin
Chapter 13: Monetizing Your Website
Explore Advertising Revenue Types
Consider the Advertising Formats
Block AdSense Advertisers’ URLs
Block Ads Using the Ad Review Center
Work with Commission Conjunction