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Critical Thinking for Marketers, Volume II
Author David Soorholtz , Terry Grapentine , David Dwight
This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, prov....
Release Date 2016/12 -
Excellence in Internal Communication Management
Author Shannon A. Bowen , Rita Linjuan Men
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics....
Release Date 2016/12 -
Going IT Alone: The Handbook for Freelance and Contract Software Developers
Author Leon Brown
A detailed guide to self-employment for software and web developers - from identifying your target market, through to managing your time, finances, and client behaviorAbout This BookDiscover how to make money with software development skills.Learn how to develop a ....
Release Date 2016/12 -
Intelligent Fault Diagnosis and Remaining Useful Life Prediction of Rotating Machinery
Author Yaguo Lei
Intelligent Fault Diagnosis and Remaining Useful Life Prediction of Rotating Machinery provides a comprehensive introduction of intelligent fault diagnosis and RUL prediction based on the current achievements of the author's research group. The main contents inclu....
Release Date 2016/11 -
Author Simon Dowling
Lead from any level with the power of buy-inWork with Me shows you how to master the art of the 'buy-in.' You achieve better results when people go along with your ideas because they want to, not because they have to; the key is knowing how to build that kind of ....
Release Date 2016/11 -
Author Michael McQueen
Achieve the ultimate state of continual successMomentum is your personal guidebook to the art and science of success. Momentary victories and small wins don't last, and the frustration of reclaiming that energy is real. This book shows you how to cultivate a differ....
Release Date 2016/11 -
Communication Technology Update and Fundamentals, 15th Edition
Author Jennifer H. Meadows , August E. Grant
Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what’s in store for the future. T....
Release Date 2016/11 -
Work without Stress: Building a Resilient Mindset for Lasting Success
Author Derek Roger
FORGET EVERYTHING YOU KNOW ABOUT STRESS.If you’re like most people, you probably think that stress is an inevitable part of life. The truth is: it’s not. In a groundbreaking 30-year study, Dr. Derek Roger has discovered that everything we think we know about stress....
Release Date 2016/11 -
Author Mandie Holgate
DO YOU KNOW WHAT'S STANDING BETWEEN YOU AND SUCCESS IN LIFE? IT'S YOU! CHANGE YOUR MINDSET TO DEAL WITH YOUR FEARS AND YOU INCREASE YOUR CHANCES OF SUCCESS. Fear of failure, fear of public speaking, fear of being you, fear of asking for what you want, fear of sa....
Release Date 2016/11 -
Author S. Ian Robertson
The way that we assess and overcome problems is an essential part of everyday life. Problem Solving provides a clear introduction to the underlying mental processes involved in solving problems. Drawing on research from cognitive psychology and neuroscience, it exa....
Release Date 2016/11 -
Author Writer Unboxed Writer Unboxed , Therese Walsh
Empower your writing through craft and community! Writing can be a lonely profession plagued by blind stumbles, writer's block, and despair--but it doesn't have to be. Written by members of the popular Writer Unboxed website, Author in Progress is filled with prac....
Release Date 2016/11 -
The Writer's Guide to Beginnings
Author William Martin , Paula Munier
Give your story its best start! The best beginnings possess a magical quality that grabs readers from the first word and never lets them go. But beginnings aren't just the door into a fictional world. They are the gateway to the realm of publishing--one that could ....
Release Date 2016/11 -
Author Matthew Freeman , Tiffany Jana
Control, Conquer, and Prevail! Everybody's biased. The truth is, we all harbor unconscious assumptions that can get in the way of our good intentions and keep us from building authentic relationships with people different from ourselves. Tiffany Jana and Matt....
Release Date 2016/11 -
HBR Guide to Making Every Meeting Matter (HBR Guide Series)
Author Harvard Business Review
Make every minute count.Your calendar is full, and yet your meetings don’t always seem to advance your work. Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out participants who don’t know why they’re there, and follow-up note....
Release Date 2016/11 -
Cracking the IT Architect Interview
Author Sameer Paradkar
The ultimate guide to successful interviews for Enterprise, Business, Domain, Solution, and Technical Architect roles as well as IT Advisory Consultant and Software Designer rolesAbout This BookLearn about Enterprise Architects IT strategy and NFR ? this book provi....
Release Date 2016/11 -
Bridges, Pathways and Transitions
Author Gail Whiteford , Mahsood Shah
Bridges, Pathways and Transitions: International Innovations in Widening Participation shows that widening participation initiatives and policies have had a profound impact on improving access to higher education to historically marginalized groups of students from....
Release Date 2016/10 -
Author Tony A. Gaskins Jr.
Build your vision, work with purpose, and live the life of your dreamsThe Dream Chaser shows you how to step out of the day-to-day grind and start creating the life you want. Does your daily effort at work build your dream, or someone else's? Do you do your job fo....
Release Date 2016/10 -
Author Melina Costi , Jan Mühlfeit
Discover how to banish stress and negativity, rediscover your best self and become an inspirational leader – starting now. Inspirational leaders: Target strengths, not weaknesses Have a dream Manage energy, not time Put happiness before successBased on cutting e....
Release Date 2016/10 -
Requirements Writing for System Engineering
Author George Koelsch
Learn how to create good requirements when designing hardware and software systems. While this book emphasizes writing traditional "shall" statements, it also provides guidance on use case design and creating user stories in support of agile methodologies. The book....
Release Date 2016/10 -
Find Your Fit: A Practical Guide to Landing a Job You'll Love
Author Sue Kaiden
Master the new world of work. You want—no, you need—a new job. But not just any job. The job. So you polish your resume till it shines. You apply for countless openings, tailoring your message to each. You search for the hidden job market, although it....
Release Date 2016/10 -
Author Lisa J. Downs
Empower workshop participants to reclaim their time. Kitchen fire or time waster? The inability to differentiate robs us of precious time and well-being. Master trainer Lisa Downs has developed a collection of complete workshops and tools you’ll need to ....
Release Date 2016/10 -
Author Doug Hensch
What is resilience? Is it just a fancy way to characterize a hopeful, upbeat personality or a positive spirit of never giving up? In Positively Resilient, Doug Hensch aims to take a different look at what turns out to be a much richer and deeper concept than just b....
Release Date 2016/10 -
Author James A. Runde
The real secret to career success and what it takes to get ahead is EQUNEQUALED is the client service professional's guide to getting ahead and achieving professional goals. You're smart and hard working, but guess what—so is everyone else. So how do you stand ou....
Release Date 2016/09 -
Author Vu Le , Aliza Sherman , Beth Kanter
Steer your organization away from burnout while boosting all-around performanceThe Happy, Healthy Nonprofit presents realistic strategies for leaders looking to optimize organizational achievement while avoiding the common nonprofit burnout. With a uniquely holisti....
Release Date 2016/09 -
Author Maarten van Lieshout , Erik van der Pluijm , Lisa Kay Solomon , Justin Lokitz , Patr
This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better busines....
Release Date 2016/09 -
Brilliant Graduate Career Handbook, 3rd Edition
Author Dr. Rachel Mulvey , Dr. Judith Done
The brand new 3rd edition of one of the UK’s bestselling graduate career guides that’s sold over 4,100 copies. Providing essential, life-changing guidance to help students get started on their graduate career, this indispensable guide helps readers discover how to ....
Release Date 2016/09 -
Keys to Great Writing Revised and Expanded, 2nd Edition
Author Faith Sullivan , Stephen Wilbers
Transform your writing! If you're ready to empower your writing but are unsure of where to start, let Keys to Great Writing Revised and Expanded show you the way. Award-winning author and veteran writing coach Stephen Wilbers provides invaluable instruction on ever....
Release Date 2016/09 -
Author Dave Gray
"Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now?You have a choice. You can create the world you wa....
Release Date 2016/09 -
Author Scott Cochrane
Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like qua....
Release Date 2016/09