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Author Harriet Posner
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain, and an understanding of its importance and role is essential for those....
Release Date 2011/04 -
Digital You: Real Personal Branding in the Virtual Age
Author William Arruda
What’s your story?The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? ....
Release Date 2019/10 -
The Business of Music Management
Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry.The author offers valuable i.... -
Ten Minute Guide to Effective Business Writing
Author Steve Dennis , Paula Garrett
If you have to write business letters, but have never been trained to write them, this book will teach you how. By following a number of simple steps, you will be able to create an effective business letter. You will learn how to lay out each section so that you com....
Release Date 2001/12 -
Materials for a Healthy, Ecological and Sustainable Built Environment
Author Maibritt Pedersen Zari , Brenda Vale , Emina K. Petrovic
Principles for Evaluating Building Materials in Sustainable Construction: Healthy and Sustainable Materials for the Built Environment provides a comprehensive overview of the issues associated with the selection of materials for sustainable construction, proposing ....
Release Date 2017/03 -
Chasing the Light: Improving Your Photography with Available Light
Author Ibarionex Perello
Light. It's the most powerful tool that any photography has at their disposal. Whether the lens is turned to people, wildlife or the landscape, it is often the creative use of light that transforms a snapshot into a photograph. Chasing the Light will enlighten phot....
Release Date 2011/03 -
Author Jeff I. Greenberg , Robbie Carman , Richard Harrington
If you’re an experienced editor who wants to get up-to-speed on Premiere Pro, then look no further than this fast-paced but thorough introduction to Adobe’s flagship editing program. Enjoy the ride as three experienced editors take you step-by-step through the entir....
Release Date 2011/06 -
Final Cut Pro X: Making the Transition
Author Larry Jordan
Final Cut Pro X has literally rocked the film and video-editing world by completely re-imagining the inherent concepts of nonlinear editing. For many editors and users of the previous versions of Final Cut Pro, it is like starting anew and learning a brand-new progr....
Release Date 2011/11 -
Adobe® Illustrator® CS6 Classroom in a Book®: The official training workbook from Adobe Systems
Author Adobe Creative Team
Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Illustrator CS6 choose Adobe Illustrator CS6 Classroom in a Book from the Adobe Creative Team at Adobe Press. The 15 project-based lessons in this book show readers step-by-st....
Release Date 2012/05 -
The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop
Author Jeff Schewe
Shooting in the raw format gives digital photographers complete control over every aspect of image quality. The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop is devoted exclusively to the topic and shows you how to make the most of t....
Release Date 2012/09 -
Adobe® Photoshop® Lightroom® 5: Classroom in a Book®
Author Adobe Creative Team
Serious digital photographers, amateur or pro, who seek the fastest, easiest, most comprehensive way to learn Adobe Photoshop Lightroom 5 choose Adobe Photoshop Lightroom 5 Classroom in a Book from the Adobe Creative Team at Adobe Press. The 11 project-based lessons....
Release Date 2013/08 -
The Non-Designer’s Design Book, Fourth Edition
Author Robin Williams
For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make thei....
Release Date 2014/11 -
Adobe Photoshop Elements 2019 Classroom in a Book, First Edition
Author Jeff Carlson , Katrin Straub , John Evans
Adobe Photoshop Elements 2019 Classroom in a Book is the most thorough and comprehensive way for you to master Adobe's industry-leading consumer-targeted photo-editing software. Each chapter in this step-by-step, lesson-based guide contains a project that builds o....
Release Date 2019/06 -
The Technique of Film and Video Editing, 4th Edition
Author Ken Dancyger
The Technique of Film & Video Editing provides a detailed, precise look at the artistic and aesthetic principles and practices of editing for both picture and sound. Analyses of photographs from dozens of classic and contemporary films and videos provide a sound bas....
Release Date 2013/04 -
Color for Science, Art and Technology
Author Kurt Nassau
The aim of this book is to assemble a series of chapters, written by experts in their fields, covering the basics of color - and then some more. In this way, readers are supplied with almost anything they want to know about color outside their own area of expe....
Release Date 1997/12 -
Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy
Author Jennifer C. Wolfe , Anne H. Chasser
Discover how the world's leading companies have added value to their company by rewiring the brand creation processBrand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation proce....
Release Date 2010/07 -
Mastering Autodesk Revit Architecture 2015: Autodesk Official Press
Author James Vandezande , Eddy Krygiel
The Ultimate Guide to Autodesk Revit Architecture 2015Responding to reader and instructor feedback, the expert author team updated and refreshed the book's content to make it even more useful, complete, and approachable. Mastering Revit Architecture is organized by....
Release Date 2014/06 -
Darkroom Dynamics, 2nd Edition
Author Jim Stone
Back in print 35 years after it was first published, Jim Stone’s classic darkroom manual provides step-by-step instructions for alternative creative darkroom techniques for experimental and manipulated photography. Each technique, presented by a photographer who is....
Release Date 2015/10 -
How to Make Great Music Mashups
Author Paul Zala
Written for the beginner DJ, this accessible book presents everything you need to know in order to create great dance floor moments that will take your sets to the next level and get you noticed as a DJ. Using Ableton’s industry-leading digital audio workstation, t....
Release Date 2018/02 -
Be Your Own Brand, 2nd Edition
Author Karl D Speak , David McNally
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The ha....
Release Date 2010/12 -
Light It, Shoot It, Retouch It (2nd Edition), 2nd Edition
Author Scott Kelby
Learn all three aspects of what it takes to create stunning portraits—lighting, shooting, and retouching!Scott Kelby, the world’s #1 best-selling author of photography techniques books, has reinvented how lighting books are written by revealing the entire process from start to finish, all in this on....
Release Date 2022/11 -
Author Jim Spohrer , Professor Haluk Demirkan , Yassi Moghaddam
What skills are needed for the future? This book argues for T-shaped professionals who are adaptive innovators, with broad communication skills and deep problem-solving skills. We invite readers to explore this question from the perspective of academics, educators....
Release Date 2018/08 -
Cyberbranding: Brand Building in the Digital Economy
Author Deirdre Breakenridge
The first complete framework for integrating offline and online marketing!Step-by-step processes for reengineering any brand!Achieving true synergies between online and offline brandsIncludes interviews with the world's leading Internet branding executivesThe Inter....
Release Date 2001/05 -
Author Bob Bringhurst , David Blatner , Olav Martin Kvern
Sharpen your InDesign skills with this definitive resource created specifically for design professionals who need to lay out, proof, export, and print/publish pages in InDesign CS5. Best-selling authors Olav Martin Kvern, David Blatner, and Bob Bringhurst share thei....
Release Date 2010/08 -
Durability of Building Sealants
Author Andreas T. Wolf
This volume contains the proceedings of the Second International Symposium on Durability of Building Sealants, held under the joint auspices of the British Building Research Establishment Ltd (BRE) and the International Union of Testing and Research Laboratori....
Release Date 2004/03 -
Adobe Photoshop Elements 7 on Demand
Author Kate Binder , Steve Perspection , Inc. Johnson
Adobe Photoshop Elements 7 on DemandWhat you need, when you need it!Need answers quickly? Adobe Photoshop Elements 7 on Demand provides those answers in a visual step-by-step format. We will show you exactly what to do through lots of full color illustrations and ea....
Release Date 2008/12 -
Author Kris Black
Build your own blog, website, or portfolio with SquarespaceSquarespace lets you create visually rich web pages with any configuration of text, images, or blocks you wish, just by dragging and dropping. Even if you've been using earlier versions of Squarespace, the ....
Release Date 2013/08