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Author Z. John Zhang , Jagmohan Raju
This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.On October 9, 2007, the ....
Release Date 2010/02 -
Author Edgar Papke
Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to c....
Release Date 2013/12 -
Transfer Pricing in International Business
Author Geoff Turner
For centuries, trade has endured stumbling blocks, mistakes, and moments of inspiration. It has contributed to the modern, globalized world in which we live, and the increasing economic, social, and political importance of trade has spawned a phenomenon called the m....
Release Date 2013/03 -
Author Elizabeth Rush Kruger
Virtually every business seeks to increase its profit, but few business leaders realize that a universal law governs profit from customers. You may be applying the 80/20 rule to sales, quality control, investing, or production, without realizing that this rule summa....
Release Date 2011/08 -
Author Lauron Sonnier
“I feel so empowered with Lauron’s clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that’s exactly what I need. No business should run without this information.”— Valerie Boudreaux-Allen, First Step Busin....
Release Date 2009/07 -
The Unified Theory of Profitability
Author Andrew Miller
When we discuss accelerating top line growth and maximizing profitability, we often consider hiring more people, cutting expenses, or raising prices. What we should be doing is looking at different ways to effectively utilize what we already have. Rather than hirin....
Release Date 2016/08 -
The Strategy and Tactics of Pricing, 5th Edition
Author Joseph Zale , John Hogan , Tom Nagle
For undergraduate introduction to Market Pricing courses.A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculat....
Release Date 2016/08 -
The silk road to riches: How you can profit by investing in Asia’s newfound prosperity
Author Ivan D. Martchev , Yiannis G. Mostrous , Elliott H. Gue
Asia is now the world’s #1 growth story. Farsighted investors will realize enormous profits by investing in companies that benefit from Asia’s historic transformation. In The Silk Road to Riches, a team of world-class financial analysts and newsletter editors point ....
Release Date 2006/03 -
The Photographer’s Pricing System: Get paid what you’re worth for portraits and weddings
Author Alicia Caine
In this practical guide, photography pricing guru Alicia Caine takes the anxiety and drudgery out of the pricing process for portrait and wedding photographers, showing how to keep the process as simple and painless as possible.Alicia starts by breaking down such da....
Release Date 2015/08 -
The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business
Author Laurie Young
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of....
Release Date 2011/07 -
Author David Steven Jaco
This book directly addresses controversial issues like climate change, carbon taxes, fracking, offshoring, urban sprawl, globalization, income inequality, regulation, corruption, compliance and enforcement, providing an informed basis for mapping the way forward.Ba....
Release Date 2017/12 -
Author Leonard Zacks
Investment pioneer Len Zacks presents the latest academic research on how to beat the market using equity anomaliesThe Handbook of Equity Market Anomalies organizes and summarizes research carried out by hundreds of finance and accounting professors over the last tw....
Release Date 2011/10 -
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Author Robert Gunther , Kamini Banga , Vijay Mahajan
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows ....
Release Date 2005/09 -
Author Cornelius C. Bond
T. Rowe Price, the Sage of BaltimoreIn 1937, Thomas Rowe Price, Jr. founded an investment company in Baltimore that would become one of the most successful in the world. Today, The T. Rowe Price Group manages over one trillion dollars and services clients around th....
Release Date 2019/03 -
Strategic Organizational Alignment
Author Chris Cros
Business results, major change, project initiatives can be achieved more easily than imagined. Strategic Organizational Alignment shows you how and points out the reasons why most excuses businesses make for inadequate implementations are wrong. Through stories, ill....
Release Date 2016/12 -
Smarter Pricing: How to capture more value in your market
Author Tony Cram
The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more valu....
Release Date 2005/01 -
Author Z. John Zhang , Jagmohan Raju
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business ma....
Release Date 2010/03 -
Author Mung Chiang , Sangtae Ha , Carlee Joe-Wong , Soumya Sen
A comprehensive text addressing the high demand for network, cloud, and content services through cutting-edge research on data pricing and business strategiesSmart Data Pricing tackles the timely issue of surging demand for network, cloud, and content services and ....
Release Date 2014/09 -
Author Marlene Jensen
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantagePricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that go....
Release Date 2013/01 -
Ruthless Execution: What Business Leaders Do When Their Companies Hit the Wall
Author Amir Hartman
Today's business leaders need a radically different skill from their recent predecessors: they must know how to know how to manage through adversity while preparing their companies for a new rebirth of success. In Ruthless Execution, Amir Hartman, author of the bes....
Release Date 2003/07 -
Author Bob Willard , Kevin Wilhelm
This book highlights the risk of inaction for businesses when it comes to climate change, but also contains best practices to allow them to capitalize on the numerous business opportunities that climate change presents, including increased profitability, enhanced br....
Release Date 2013/04 -
Pricing: Segmentation and Analytics
Author Tudor Bodea
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pri....
Release Date 2012/01 -
Pricing with Confidence, 2nd Edition
Author Reed K. Holden , Jeet Mukherjee
Navigate Inflation, Keep Valuable Customers, Increase ProfitsAs you read this, inflation is steadily and (not so) slowly eating into your profit margins. Simultaneously, your sales teams are using discounts and rebates as crutches to help them close sales, even as this habit threatens the profitabil....
Release Date 2022/10 -
Author Christian Gollier
Our path of economic development has generated a growing list of environmental problems including the disposal of nuclear waste, exhaustion of natural resources, loss of biodiversity, climate change, and polluted land, air, and water. All these environmental problem....
Release Date 2012/11 -
Author Tim J. Smith
Practical guidance and a fresh approach for more accurate value-based pricingPricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduc....
Release Date 2016/07 -
Pricing and Profitability Management: A Practical Guide for Business Leaders
Author Christopher A. Goodin , Larry Montan , Jr. , Michael G. Simonetto , Julie M. Meehan
A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimizat....
Release Date 2011/07 -
Pricing and Hedging Financial Derivatives: A Guide for Practitioners
Author Leonardo Marroni , Irene Perdomo
The only guide focusing entirely on practical approaches to pricing and hedging derivativesOne valuable lesson of the financial crisis was that derivatives and risk practitioners don't really understand the products they're dealing with. Written by a practitioner ....
Release Date 2013/12 -
Author Kevin Doolan
The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, what pricing model should th....
Release Date 2015/08 -
Master the Challenges of Multichannel Pricing
Author Sajal Kohli , Manish Chopra , Gadi BenMark , Walter Baker
Retail customers may accept different prices on different channels — but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employee....
Release Date 2018/10