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Author Rebecca Okoroji , Inge De Bleecker
Gain actionable insights from qualitative remote studies to improve user experienceKey FeaturesUnderstand the different usability testing methodologies and their strengths and weaknesses Master the execution of remote studies Learn how to analyze and present study ....
Release Date 2018/08 -
UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites
Author W. Craig Tomlin
Combine two typically separate sources of data—behavioral quantitative data and usability testing qualitative data—into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happe....
Release Date 2018/09 -
Gender Discrimination Still Exists — Now What?
Author Morela Hernandez
In both practice and research, we are doing a better job at bringing attention to the problem of gender bias. But we haven’t established enough tangible suggestions for how to challenge it. New research has begun to investigate the efficacy of “scripts&....
Release Date 2018/10 -
Author Rania H. Anderson
"You cannot win without a workplace where women and men have equal opportunities, equal input, and equal power."—Dominic Barton, Global Managing Partner, McKinsey & CompanyOn almost a daily basis, we read stories in the news about high-profile male leaders, CEO....
Release Date 2018/10 -
Author Ashley Diaz Mejias , Tiffany Jana
All humans have bias, and as a result, so do the institutions we build. Internationally sought-after diversity consultant Tiffany Jana empowers readers to work against institutional bias no matter what their position is in an organization. Building upon the ....
Release Date 2018/10 -
Emotionally Intelligent Design
Author Pamela Pavliscak
As technology becomes deeply integrated into every aspect of our lives, we’ve begun to expect more emotionally intelligent interactions. But smartphones don’t know if we’re having a bad day, and cars couldn’t care less about compassion. Technology is developing mor....
Release Date 2018/11 -
Author Naval Bajpai
"Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life ca....
Release Date 2018/11 -
Voice User Interface Design: Moving from GUI to Mixed Modal Interaction
Author Ritwik Dasgupta
Design and implement voice user interfaces. This guide to VUI helps you make decisions as you deal with the challenges of moving from a GUI world to mixed-modal interactions with GUI and VUI. The way we interact with devices is changing rapidly and this book g....
Release Date 2018/12 -
Author Westley Knight
Become more mindful of the user when building digital products, and learn how to integrate a user-centered approach into your thinking as a web or app developer. This book shows you how the user experience is the responsibility of everyone involved in creating the ....
Release Date 2018/12 -
Mindful Design: How and Why to Make Design Decisions for the Good of Those Using Your Product
Author Scott Riley
Learn to create seamless designs backed by a responsible understanding of the human mind. This book examines how human behavior can be used to integrate your product design into lifestyle, rather than interrupt it, and make decisions for the good of those that are ....
Release Date 2018/12 -
Qualitative Marketing Research
Author Professor Rajagopal Rajagopal
This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.Qualitative research manages the fundamental challenge in interpreting the complexities a....
Release Date 2019/01 -
An Introduction to Survey Research, Volume I, 2nd Edition
Author Dr. Edward Nelson , Professor Emeritus Ernest L. Cowles
Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, ....
Release Date 2019/03 -
An Introduction to Survey Research, Volume II, 2nd Edition
Author Dr. Edward Nelson , Professor Emeritus Ernest L. Cowles
Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual....
Release Date 2019/03 -
Building Design Systems: Unify User Experiences through a Shared Design Language
Author Taurie Davis , Sarrah Vesselov
Learn how to build a design system framed within the context of your specific business needs. This book guides you through the process of defining a design language that can be understood across teams, while also establishing communication strategies for how to sel....
Release Date 2019/04 -
Author John Whalen
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an ex....
Release Date 2019/04 -
Everyday Information Architecture
Author Lisa Maria Martin
The design of information on the web changes the way people find, understand, and use that information—for better or for worse. Lisa Maria Martin shows you how to leverage the principles and practices of information architecture in order to craft more thoughtful an....
Release Date 2019/04 -
Author Austin Govella
You can launch a new app or website in days by piecing together frameworks and hosting on AWS. Implementation is no longer the problem. But that speed to market just makes it tougher to confirm that your team is actually building the right product.Ideal for agile t....
Release Date 2019/05 -
Approachable Accessibility: Planning for Success
Author Michael Dowden , Martine Dowden
Understand the realities of modern web accessibility and what considerations should be made to include everyone. There are hundreds of millions of people who are being left out every single day on the web due to disability or circumstance. The purpose of web access....
Release Date 2019/06 -
Author Torrey Podmajersky
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn ....
Release Date 2019/06 -
Author Adam Lawrence
Companies and their customers today often don’t focus on the same things. While a restaurant may work hard to create an exciting new menu item, diners care more about courtesy. A bank will spend thousands promoting trust while customers struggle to access their web....
Release Date 2019/08 -
Just Enough Research, 2nd Edition
Author Erika Hall
Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.Erika Hall ....
Release Date 2019/10 -
Hello, My Name Is Awesome, 2nd Edition
Author Alexandra Watkins
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.Too many new companies and produc....
Release Date 2019/10 -
Author Brian C. O'Connor , Richard L. Anderson , Gary Marchio
For over a century, motion pictures have entertained us, occasionally educated us, and even served a few specialized fields of study.Now, however, with the precipitous drop in prices and increase in image quality, motion pictures are as widespread as paperback books and p....
Release Date 2019/10 -
Author Yesenia Perez-Cruz
Good design systems can help you create digital products with efficiency and consistency. But great design systems will support and strengthen your team’s creativity at the same time. In Expressive Design Systems, Yesenia Perez-Cruz shows you how to build useful, d....
Release Date 2019/11 -
Inclusive Design for a Digital World: Designing with Accessibility in Mind
Author Regine M. Gilbert
What is inclusive design? It is simple. It means that your product has been created with the intention of being accessible to as many different users as possible. For a long time, the concept of accessibility has been limited in terms of only defining physical spac....
Release Date 2019/12 -
Asian Founders at Work: Stories from the Region’s Top Technopreneurs
Author Gracy Fernandez , Ezra Ferraz
What does it take to successfully launch and scale a startup in Asia? While much of modern business literature covers Silicon Valley and its founders, building a company in Asia—a world center of technology and innovation—is a vastly different journey, and not near....
Release Date 2019/12 -
Author Aravind Shenoy
Learn to use Bulma in your HTML file by applying easy-to-understand practical examples to create responsive and mobile-first websites.Featuring a step-by-step approach, this book encourages you to modify its code examples and review the changes produced in the out....
Release Date 2019/12 -
Intelligent Notification Systems
Author Abhinav Mehrotra , Mirco Musolesi , Mahadev Satyanaray
Notifications provide a unique mechanism for increasing the effectiveness of real-time information delivery systems. However, notifications that demand users' attention at inopportune moments are more likely to have adverse effects and might become a cause of potential d....
Release Date 2020/01 -
Author Dave Malouf
Design is no longer a value-add that only some companies choose to afford. In today’s marketplace it’s a valuable strategic contributor for every organization. But getting the most value out of a design practice requires that these same organizations create an inte....
Release Date 2020/02 -
The Accidental Entrepreneur, The Survivor Edition
Author Janine Allis
Get the inside story of Boost Juice, a global phenomenon, and discover 30 strategies for business success from its founder, Janine Allis. Share in Janine’s colourful stories as a serious business woman on Shark Tank, a mud-covered competitor on Australian Survivor, author....
Release Date 2020/04