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A Customer-oriented Manager for B2B Services
Author Valerie Mathieu
The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximi....
Release Date 2022/04 -
Author Alan Pipes
There are books on the nuts and bolts of web design and there are books about website aesthetics, showcasing examples of good design. How to Design Websites contains the essentials of both, addressing the skillsets required to produce websites that are functional an....
Release Date 2011/10 -
Author Sarah Warlick , Kelly Lucas , Bonnie Buol Ruszczyk
In this comprehensive guide, CPA firm marketing expert Bonnie Buol Ruszczyk teaches the art of growing a firm in the digital age, guiding the firm through exercises to help them uncover their unique value while sharing proven techniques for communicating that value....
Release Date 2017/05 -
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Author Jessica Gioglio , Ekaterina Walter
Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos.Filled....
Release Date 2014/02 -
Author Melanie Mitchell
In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more co....
Release Date 2012/05 -
Advertising A New Approach (RLE Advertising)
Author Walter Taplin
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure sale....
Release Date 2013/06 -
Social Media Marketing: An Hour a Day, Second Edition
Author Dave Evans
Updated with 100 pages of new content, this edition is better than everIn the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social medi....
Release Date 2012/03 -
Teach Yourself VISUALLY Search Engine Optimization (SEO)
Author Rafiq Elmansy
The perfect guide to help visual learners maximize website discoverabilityWhether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is....
Release Date 2013/04 -
Job Searching with Social Media For Dummies, 2nd Edition
Author Joshua Waldman
Harness social media to land your dream jobFor anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimatel....
Release Date 2013/10 -
Author Sarah E. Brown
In Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams, startup marketing leader Sarah E. Brown delivers an illuminating and accessible guide to maximizing your impact and delivering results in a startup leadership role. The author draws on over ....
Release Date 2022/05 -
The New Rules of Marketing and PR, 8th Edition
Author David Meerman Scott
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesAs the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online vid....
Release Date 2022/05 -
Strategic Marketing for High Technology Products
Author Thomas Fotiadis
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a....
Release Date 2018/05 -
Author Nicholas Dunbar
A compelling narrative on what went wrong with our financial system—and who’s to blame.From an award-winning journalist who has been covering the industry for more than a decade, The Devil’s Derivatives charts the untold story of modern financial innovation—how inve....
Release Date 2011/07 -
Social Networking Spaces: From Facebook to Twitter and Everything In Between (Beginning)
Author Todd Kelsey
What the heck is Facebook? Twitter? Blogging? This book answers these questions and explains how to use a variety of social networking sites to keep in touch, stay in business, and have fun.This book covers the main social networking "spaces," and introduces some of....
Release Date 2010/03 -
Online Marketing for Busy Authors
Author S.C. Gwynne , Fauzia Burke
If You Want People to Read Your Book, Writing It Is Only the BeginningThere has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book....
Release Date 2016/04 -
Hands-On Low-Code Application Development with Salesforce
Explore a wide range of low-code tools in the Salesforce platform for building customized CRM applications without writing any codeKey FeaturesCreate apps with a rich user experience without paying for costly developersLeverage Salesforce Lightning Platform's declarative features to build professio.... -
Accelerating Nonprofit Impact with Salesforce
Author Melissa Hill Dees
Drive digital transformation for nonprofits with well-organized volunteer management, donor engagement, fundraising, and grantmaking using the intelligent and powerful capabilities of Salesforce Nonprofit CloudKey FeaturesImplement NPSP modules to scale varied business operations in nonprofitsAdmini....
Release Date 2022/04 -
Automating Salesforce Marketing Cloud
Author Greg Gifford , Jason Hanshaw , Guilda Hilaire
Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resourcesKey FeaturesIncrease your knowledge of automation theory and the applications of SFMCExplore automation with SFMC and its capabilities beyond general usageU....
Release Date 2022/04 -
Local Community in the Era of Social Media Technologies
Author Hui-Lan Titangos
Social media technologies can help connect local communities to the wider world. Local Community in the Era of Social Media Technologies introduces the experience of bringing a local community to the world. This book, with the model of Santa Cruz County, California,....
Release Date 2013/08 -
Microsoft Dynamics GP 2010 Implementation
Author Victoria Yudin
A step-by-step guide to implementing Microsoft Dynamics GP 2010Master how to implement Microsoft Dynamics GP 2010 with real world examples and guidance from a Microsoft Dynamics GP MVPUnderstand how to install Microsoft Dynamics GP 2010 and related applications, fol....
Release Date 2010/11 -
Creating Online Videos That Engage Viewers
Author Raymond Pirouz , Matthew Thomson , Allison R. Johnson , Dante M. Pirouz
The Holy Grail of modern online marketing is video content that “goes viral,” meaning that it captures an enormous number of views and leads audiences to share, comment or click that they “like” a video. Various experts have ....
Release Date 2015/07 -
Author Susan F. Emerick , Chris Boudreaux
Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations....
Release Date 2013/08 -
Understanding the Marketing Exceptionality of Prestige Perfumes
Author Howard Moskowitz , David Moskowitz , Nithda Horoszko
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands ....
Release Date 2018/03 -
Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits
Author James F. Parker
People matter most. Everyone knows that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many fail and how others focused on doing the ....
Release Date 2007/11 -
Customer Service Training 101, 2nd Edition
Author Renee Evenson
Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated....
Release Date 2010/10 -
Social Media Design For Dummies
Author David LaFontaine , Janine Warner
Learn to design professional and effective social media profiles!Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Fac....
Release Date 2014/06 -
Account-Based Marketing For Dummies
Author Sangram Vajre
Grow your account list with an effective account-based marketing strategyBuyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential ....
Release Date 2016/04 -
Small Business Marketing Strategies All-In-One For Dummies
Author Consumer Dummies
6 Books in 1Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth an....
Release Date 2016/05 -
Borrowed from Your Grandchildren
Author Dennis T. Jaffe
Families share how they have maintained and grown their wealth from generation to generation. While creating wealth is a wonderful achievement, business families are also concerned with how their wealth is used to support their values, the lives of their children and....
Release Date 2020/02