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Author Carlye Adler , Marc Benioff
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created....
Release Date 2009/10 -
Best Practices: Motivating Employees
Author Barry Silverstein
In today's high-pressure workplace, motivating all employees to consistently contribute their best can mean the difference between success and failure. Motivating Employees, a comprehensive and essential resource for any manager on the run, shows you how.Learn to:....
Release Date 2009/10 -
Author Catharine Findiesen Hays , Yoram Wind
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?Beyond ....
Release Date 2016/02 -
Author Jeffrey H. Dyer , W. Gibb Dyer Jr.
Understand the dynamics of all different types of teamsBeyond Team Building: How to Build High Performing Teams and the Culture to Support Them represents the latest in thinking about creating effective teams. The authors present a new “Five C” framework that focus....
Release Date 2019/09 -
Author Dave Stein , Steve Andersen
The average executive spends less than 5 percent of their time engaged in the buying of products and services. This means that in this post-recession business environment, sales professionals who focus solely on the moment of the sale have made a fatal miscalculati....
Release Date 2016/04 -
Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Author Kevin H. Nalty
Promote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives y....
Release Date 2010/09 -
Author Amandeep Singh , Rohit Bansal , Sandhir Sharma
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Mar....
Release Date 2022/09 -
Author Paul Nunes , Larry Downes
In recent years a new—disquieting—form of disruptive innovation has emerged, one that beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of “big bang” disruption can devastate entire product l....
Release Date 2014/01 -
Author Barton Biggs
Released to the public for the first time, writings by the incomparable Barton BiggsLong considered one of the best brains on Wall Street, Barton Biggs acquired the stature of a legend within his lifetime. Among his many coups, he accurately called the rise and fall....
Release Date 2014/03 -
Bill It, Kill It, or Keep It Free?
Author Sundar Bharadwaj , Kent Monroe , Rebecca W Hamilton , Irene C.L. Ng , James C. Ander
Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows ho....
Release Date 2018/11 -
Bioinspiration in Business and Management
Author Taryn Mead
Many organizations have found themselves well advanced in their sustainability strategies and reaching the limits of progress made through eco-efficiency measures and regulatory compliance. Looking for novel approaches and solutions, many managers are turning to bi....
Release Date 2017/12 -
Blogging For Dummies, 7th Edition
Author Amy Lupold Bair
The bestselling blogging book—updated in a new edition! Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started.Plus, you'll....
Release Date 2019/09 -
Author Shane Birley , Susannah Gardner
Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives y....
Release Date 2008/01 -
Boards That Lead: When to Take Charge, When to Partner, and When to Stay Out of the Way
Author Michael Useem , Dennis Carey , Ram Charan
Is your firm’s board creating value—or destroying it?Change is coming. Leadership at the top is being redefined as boards take a more active role in decisions that once belonged solely to the CEO. But for all the advantages of increased board engagement, it can crea....
Release Date 2013/12 -
Author Karinch Maryann , McCormick Jim
Ordinary salespeople sell. Extraordinary sales professionals engage. Part of what sets them apart is their ability to understand body language, both their prospect’s and their own, and use it to their advantage. Body Language Sales Secrets directly addresses the n....
Release Date 2017/12 -
Author Bill Lamond
Unlock the magnificence in yourself and othersBorn to Lead is a powerful book of transformation that shows every woman how to unlock the genius of her uniquely feminine style of leadership, and use it in her life. Starting with the Feminine Principle, it helps you ....
Release Date 2006/12 -
Borrowed from Your Grandchildren
Author Dennis T. Jaffe
Families share how they have maintained and grown their wealth from generation to generation. While creating wealth is a wonderful achievement, business families are also concerned with how their wealth is used to support their values, the lives of their children and....
Release Date 2020/02 -
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Author Rob Fuggetta
Praise for Brand Advocates"Ignite your Advocates! Fuggetta shows you how."—SCOTT MONTY, Head of Social Media, Ford"Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Ad....
Release Date 2012/07 -
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
Author Kyle Lacy , Erik Deckers
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use ....
Release Date 2012/07 -
Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth
Author Reshma Shah , Mona Sinha , Jagdish N. Sheth
How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and l....
Release Date 2016/06 -
Author Mike Ash
Find your drive and redefine your business prioritiesBreakpoints is the business owner's guide to regaining your passion and driving your business forward. If you're feeling stuck, stale or stalled, this book is your ticket out of the rut and into profitable grow....
Release Date 2016/02 -
Brilliant Marketing, 3rd Edition
Author Richard Hall
Marketing has never been so important because business has never been so competitive.Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lo....
Release Date 2016/11 -
Author Shaun Varga
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitch will ....
Release Date 2012/07 -
Brilliant Selling, 3rd Edition
Author Tom Bird , Jeremy Cassell
Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for L’Oreal and National Sales Training Manager for Walker’s, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL t....
Release Date 2021/12 -
Author Adam Gray
FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED. Social media is easy when you know how – this practical guide shows you how to get started, then refine and imp....
Release Date 2013/10 -
Building a Salesforce-Powered Front Office: A Quick-Start Guide
Harness the power of Salesforce to manage and grow your business. This book shows you how to use the Salesforce CRM tool to consolidate consumer data into a single place to gain better insight into your business and more easily manage data.Data (such as email, spreadsheets, databases) is .... -
Author Denise Garofalo
Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to ....
Release Date 2013/10 -
Building Expert Business Solutions with Zoho CRM
Create world-class Zoho CRM solutions tailored to be a game changer for your business and transform the way you collect, manage, and use customer dataKey FeaturesUnlock the full potential of advanced Zoho CRM features to supercharge your business solutionsCustomize your Zoho CRM solutions to achieve.... -
Building Findable Websites: Web Standards, SEO, and Beyond
Author Aarron Walter
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspec....
Release Date 2008/02