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A Profile of the United States Toy Industry
Author Christopher Byrne
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business.....
Release Date 2013/10 -
Author Denise Garofalo
Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to ....
Release Date 2013/10 -
Microsoft Dynamics GP 2013 Reporting - Second Edition
Author Christopher J Liley , David Duncan
Microsoft Dynamics GP lets you take control of creating and managing reports, and this guide shows you exactly how. Written by practical experts with business consultancy backgrounds, the book combines clarity with thoroughness.Explore the new reporting features fou....
Release Date 2013/10 -
Instant Social Media Marketing with HootSuite
Author Kunal Mathur
Manage and enhance your social media marketing with HootSuite http://www.packtpub.com/social-media-marketing-with-hootsuite/bookPresents you with an insight into your organization’s social assetsPacked with useful tips to automate your social media sharing and trac....
Release Date 2013/10 -
Home Automation Made Easy: Do It Yourself Know How Using UPB, INSTEON, X10, and Z-Wave
Author Dennis C. Brewer
Absolutely no experience needed!Make your home smarter, safer, and more fun—and save money, too! Home automation is finally practical, useful, and easy! Now, you can control your home exactly the way you want to, without paying monthly fees. This book shows how to d....
Release Date 2013/11 -
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, Second Edition
Author David Taber
New Tools and Best Practices for Driving More Sales and Profits with Salesforce.comFrom Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Sa....
Release Date 2013/11 -
Author Michael Cross
Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now....
Release Date 2013/11 -
Author C. M. Chang
As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services. The first path requires enhancing the strat....
Release Date 2013/11 -
Developing Applications with Salesforce Chatter
Author Sagar Pareek , Rakesh Gupta
Make your business more social with Salesforce Chatter. This book walks you through configuring and customizing Chatter to boost collaboration in your organization. Can be used as a reference book or complete guide.Understand Salesforce Chatter and its architecture.....
Release Date 2013/11 -
Microsoft Dynamics AX 2012 Financial Management
Author Mohamed Aamer
An indispensable collection of tips, instructions, and examples, this book will enhance your financial management through the best use of Microsoft Dynamics AX. Covers both basic and advanced concepts.Understand the financial management aspects in Microsoft Dynamics....
Release Date 2013/11 -
Microsoft Dynamics AX 2012 R2 Administration Cookbook
Author Simon Buxton
Learning and understanding key administration tasks for Microsoft Dynamics AX is plain sailing with this cookbook. Packed with hands-on examples and full explanations, it’s the ideal tutorial for finally mastering the system.Task-based examples for application and t....
Release Date 2013/11 -
SEO Made Easy: Everything You Need to Know About SEO and Nothing More
Author Evan Bailyn
Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win! This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn How do people find you? They search. Simple, right? So, wh....
Release Date 2013/12 -
Development with the Force.com Platform: Building Business Applications in the Cloud, Third Edition
Author Jason Ouellette
Master Force.com, Today’s Fastest, Most Flexible Cloud Development PlatformWith Salesforce.com’s Force.com platform, you can build and deploy powerful cloud-based enterprise applications faster than ever before. Now, Jason Ouellette gives you all the practical, tech....
Release Date 2013/12 -
Boards That Lead: When to Take Charge, When to Partner, and When to Stay Out of the Way
Author Michael Useem , Dennis Carey , Ram Charan
Is your firm’s board creating value—or destroying it?Change is coming. Leadership at the top is being redefined as boards take a more active role in decisions that once belonged solely to the CEO. But for all the advantages of increased board engagement, it can crea....
Release Date 2013/12 -
Author Steve Baron
This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The fir....
Release Date 2013/12 -
Author Stanley E. Fawcett , CSCMP , Amydee M. Fawcett
This is the most authoritative and complete guide to planning, implementing, measuring, and optimizing world-class supply chain order fulfillment and customer service processes. Straight from the Council of Supply Chain Management Professionals (CSCMP), it brings to....
Release Date 2014/01 -
Author Shannon Belew
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening ....
Release Date 2014/01 -
The Art of Membership: How to Attract, Retain and Cement Member Loyalty
Author Sheri Jacobs
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and....
Release Date 2014/01 -
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
Author Tim Halloran
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and....
Release Date 2014/01 -
Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships
Author Jerold Panas , Andrew Sobel
The Relationship Laws that Drive SuccessThere are powerful but invisible laws that determine whether your relationships —with your clients, colleagues, and friends—will thrive or wither. These relationship laws are ever-present. When you align with them, the results....
Release Date 2014/01 -
Author Matt Oechsli
Attract and retain affluent customers and clientsMuch has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent....
Release Date 2014/01 -
Social Media for Musicians: YouTube
Author Gary Hiebner
Achieving success as a musician today requires talent, persistence, and a healthy dose of social media savvy. Budding musicians have always been faced with the task of getting the word out and attracting fans. Today, more than ever, much of that audience-building pr....
Release Date 2014/01 -
The Handbook of Global Media and Communication Policy
Author Robin Mansell , Marc Raboy
The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences.Provides the most up to date and comp....
Release Date 2014/01 -
Author Wei-Lun Chang
The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance and increase revenue through service. The new type of service, e-service, is mobile, flexible, interactive, and interchan....
Release Date 2014/01 -
Author Jeff Saperstein , Hunter Hastings
This is a must-read for anyone trained in traditional process improvement or business architecture. In surprisingly clear language this book lays out the essentials of service thinking, and how the service paradigm transforms the way in which organizations inno....
Release Date 2014/01 -
Customers Inside, Customers Outside
Author Michael W. Lowenstein
Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It’s a reaction to a critical fact of life: Customers—not organizations— now control the decis....
Release Date 2014/01 -
Author Paul Nunes , Larry Downes
In recent years a new—disquieting—form of disruptive innovation has emerged, one that beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of “big bang” disruption can devastate entire product l....
Release Date 2014/01 -
SharePoint 2013 WCM Advanced Cookbook
Author John Chapman
Take your understanding and usage of SharePoint to the highest levels with this fantastic set of recipes. From sophisticated branding to custom page layouts, it’s the ultimate in web content management.In DetailSharePoint 2013 Server includes new and improved featur....
Release Date 2014/01 -
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Author Jessica Gioglio , Ekaterina Walter
Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos.Filled....
Release Date 2014/02 -
Does Your Content Work?: Why Evaluate Your Content—and How to Start
Author Colleen Jones
You know that web content is the text, images, audio, and video in your website or web application—but how do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of applying content evaluat....
Release Date 2014/02