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Author Mike Weinberg , Jeb Blount
Ditch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in....
Release Date 2015/10 -
Financial Management Revised Edition
Author Elearn
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the ....
Release Date 2010/05 -
Financial Services Sales Handbook
Author Clifton Warren Warren
Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many professionals and firms fail to achieve their full potential.The financial services industry is currently facing....
Release Date 2016/08 -
Finding the Right Role for Social Media in Innovation
Author Deborah L. Roberts , Frank T. Piller
Social media success stories have highlighted the impact social media can have on companies’ fortunes. Yet the authors argue that there is a significant opportunity that isn’t being realized: utilizing social media to support innovation and new product ....
Release Date 2016/04 -
Follow Me! Creating a Personal Brand with Twitter
Author Sarah-Jayne Gratton
Make the most of Twitter as a tool for creating a personal brandTwitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and T....
Release Date 2012/08 -
Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit
Author Jeff Shore
Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers—and seal the deal faster.What does a sales professional do when the customer says, “Not yet”? Companies have invested thousands and eve....
Release Date 2020/07 -
Force.com Developer Certification Handbook (DEV401)
Author Siddhesh Kabe
Probably the best preparation you could have for the DEV401 exam is this comprehensive handbook that covers all the fundamentals. It will put you on track for becoming a Salesforce.com Certified Force.com Developer.Simple and to-the-point examples that can be tried ....
Release Date 2011/11 -
Force.com Development Blueprints
Author Stephen Moss
Design and develop real-world, cutting-edge cloud applications using the powerful Force.com development frameworkIn DetailNo one can dispute the sheer power and breadth of the Force.com cloud development platform and its infl uence on thousands of developers across ....
Release Date 2014/05 -
Fostering Brand Community Through Social Media
Author Shannon B. Rinaldo , Debra A. Laverie , William F. Humphrey Jr.
This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to expla....
Release Date 2016/02 -
Foundations of Electromagnetic Compatibility with Practical Applications
Author Bogdan Adamczyk
There is currently no single book that covers the mathematics, circuits, and electromagnetics backgrounds needed for the study of electromagnetic compatibility (EMC). This book aims to redress the balance by focusing on EMC and providing the background in all thr....
Release Date 2017/05 -
Author Richard Hammond
Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from ‘big idea’ and format development to customer engagement and retail futurology. He is also the author of Smart Re....
Release Date 2019/08 -
From Concept to Wall Street: A Complete Guide to Entrepreneurship and Venture Capital
Author Ron Lubash , Davidi Gilo , Chemi Peres , Uri Geiger , Oren Fuerst
From Concept to Wall Street is the definitive guide to the new realities of venture capital. Two leading experts in venture-backed entrepreneurship offer start-to-finish coverage of the entire process: planning, teambuilding, protecting intellectual property, identi....
Release Date 2002/08 -
From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company
Author Scott A. Shane
In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors....
Release Date 2005/01 -
From Voices to Results - Voice of Customer Questions, Tools and Analysis
Author Robert Coppenhaver
Make the right decisions about your products and services by listening effectively to the people that matter ? your customersAbout This BookUnderstand the core components, processes and technologies available for a VOC initiativeStructure effective VOC programs and....
Release Date 2018/04 -
Fundamentals of CRM with Dynamics 365 and Power Platform
Author Nicolae Tarla
Explore the latest features of Dynamics 365 and Power Platform's out-of-the-box tools to build custom business solutions for your organizationKey FeaturesDiscover impressive Dynamics 365 features to transform your business and increase productivityLeverage the platform'....
Release Date 2020/10 -
Fundamentals of Digital Marketing, 2/e
Author Puneet Bhatia
Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian l....
Release Date 2019/06 -
Fundraising for Social Change, 7th Edition
Author Kim Klein
The bible of grassroots fundraising, updated with the latest tools and methodsFundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits n....
Release Date 2016/05 -
Gamification Marketing For Dummies
Grow your customer base with games!Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results u.... -
Get Bold: Using Social Media to Create a New Type of Social Business
Author Sandy Carter
Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace?Get Bold offers a systematic approac....
Release Date 2011/09 -
Author Nick Westergaard
It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it’s also a challenging time, with much work to do and an ever-changing array of pl....
Release Date 2016/05 -
Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
Author Andy Cunningham
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been hel....
Release Date 2017/09 -
Getting Started with Dynamics 365 Portals: Best Practices and Solutions for Enterprises
Author Sanjaya Yapa
Use the full range of features of Dynamics 365 Portal to develop and implement end user portals to provide your audience an online location to communicate and collaborate. This book guides you through implementation and highlights the best practices for each f....
Release Date 2019/11 -
Author Johan Yu
Build interactive dashboards using Salesforce Einstein analytics. Explore all of your data quickly and easily by providing AI-powered advanced analytics, right in Salesforce. You will manage datasets, query data with Salesforce Analytics Query Language (SAQL),....
Release Date 2019/09 -
Author Magulan D
Revolutionize the use of simple query strings to make them more efficient using SOQLIn DetailThis practical guide will tell you everything you need to know about SOQL statements. You will learn the optimum way to write complex SOQL statements with this easy-to-under....
Release Date 2014/04 -
Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups
Author Peter S. Cohan
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Stri....
Release Date 2020/11 -
Google AdSense Quick Guide: Mastering the New Google AdSense Interface
Author Michael Miller
With the new version of AdSense, Google has changed virtually everything about the interface and added some new features. The navigation structure has been completely overhauled, as have the available types of ads. Google has reorganized the former AdSense Channels ....
Release Date 2012/03 -
Google Advertising Tools, 2nd Edition
Author Harold Davis
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, inc....
Release Date 2009/11 -
Author Anastasia Holdren
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform work....
Release Date 2011/11 -
Google AdWords™ for Dummies®, 2nd Edition
Author Howie Jacobson
A completely updated reference to help you get the most value out of your AdWords campaignsGoogle AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears ....
Release Date 2009/08 -
Google+ for Business: How Google's Social Network Changes Everything
Author Chris Brogan
The Complete Business Guide to Google+, Today’s Hottest New Social Network!Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhe....
Release Date 2011/12