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Social Media 101: Tactics and Tips to DevelopYour Business Online
Author Chris Brogan
100 ways to tap into social media for a more profitable businessIn Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two yea....
Release Date 2010/02 -
Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis
Author Nicole Matejic
Avoid becoming a #PRFail with a solid social media strategySocial Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understandi....
Release Date 2015/09 -
Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition
Author Corina Pahrmann , Katja Kupka
Sie möchten eine Social-Media-Strategie entwickeln, die wirklich zu Ihrem Unternehmen passt? Sie suchen praxistaugliche Antworten auf typische Fragen des Social-Media-Alltags? In diesem erweiterten und durchgehend aktualisierten Standardwerk finden Sie solides Grundwissen....
Release Date 2019/12 -
Takaful Investment Portfolios: A Study of the Composition of Takaful Funds in the GCC and Malaysia
Author Abdulrahman Khalil Tolefat , Mehmet Asutay
A groundbreaking study of the investment portfolios of takaful companies, their general investment patterns, and their future investmentsThe Islamic finance industry has witnessed remarkable growth over the last decade, and one of the most successful segments—poised....
Release Date 2013/06 -
The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
Author Joey Reiman
A proven methodology for building a purpose-powered organizationSome ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force....
Release Date 2012/12 -
Social Collaboration For Dummies
Author David F. Carr
Realize the potential of social collaboration in business with this easy-to-understand guideSocial media have proven to be an engaging and addictive mode of communication and information gathering for users on a personal level. However, by applying that same philoso....
Release Date 2013/10 -
Share This Too: More Social Media Solutions for PR Professionals
Author Stephen Waddington , Rob Brown , Chartered Institute of Public Relations
The follow up to Share This: The Social Media Handbook for PR Professionals.Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques t....
Release Date 2013/10 -
Foundations of Electromagnetic Compatibility with Practical Applications
Author Bogdan Adamczyk
There is currently no single book that covers the mathematics, circuits, and electromagnetics backgrounds needed for the study of electromagnetic compatibility (EMC). This book aims to redress the balance by focusing on EMC and providing the background in all thr....
Release Date 2017/05 -
Author Stephen Gamble
Your ticket to generating better results through infographicsVisual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medi....
Release Date 2016/04 -
Author Mark Hunter , Jeb Blount
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black a....
Release Date 2018/06 -
Building a Salesforce-Powered Front Office: A Quick-Start Guide
Harness the power of Salesforce to manage and grow your business. This book shows you how to use the Salesforce CRM tool to consolidate consumer data into a single place to gain better insight into your business and more easily manage data.Data (such as email, spreadsheets, databases) is .... -
The New Social Learning: A Guide to Transforming Organizations Through Social Media
Author Marcia Conner , Tony Bingham
Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one an....
Release Date 2010/06 -
Multimodal Learning toward Micro-Video Understanding
Author Liqiang Nie , Meng Liu , Xuemeng Song
Micro-videos, a new form of user-generated content, have been spreading widely across various social platforms, such as Vine, Kuaishou, and TikTok.Different from traditional long videos, micro-videos are usually recorded by smart mobile devices at any place within a few s....
Release Date 2019/09 -
Customer Service in Academic Libraries
Author Stephen Mossop
The term 'customer service' is not new to the academic library community. Academic libraries exist to serve the needs of their community, and hence customer service is essential. However, the term can be applied in a variety of ways, from a thin veneer of politen....
Release Date 2015/10 -
Author Rupert Howell , Jonathon Wong
Using Services, Entities, and Widgets to build custom ERP and CRM systemsUnderstand how OFBiz is put togetherLearn to create and customize business applications with OFBizGain valuable development and performance hintsA fully illustrated tutorial with functional ste....
Release Date 2008/10 -
Author Michael Kuhlmann
A quicker way to build communities, engage members and promote your site with this book and ebook.Integrate automated key marketing techniquesExamine analytical data to measure social engagementUnderstand the core principles of establishing meaningful social connect....
Release Date 2012/04 -
Author Paul M. Rand
WHAT DO YOU TRUST MORE AN ADVERTISEMENT OR A FRIEND?Seize the power of today’s most powerful marketing tool WORD OF MOUTHAccording to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. ....
Release Date 2013/08 -
The Social Employee: How Great Companies Make Social Media Work
Author Mark Burgess , Cheryl Burgess
Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEEIncludes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom Great brands have always started on the inside, but why are companies taking so long to leverage....
Release Date 2013/07 -
Tire and Vehicle Dynamics, 3rd Edition
Author Hans Pacejka
The definitive book on tire mechanics by the acknowledged world expertCovers everything you need to know about pneumatic tires and their impact on vehicle performance, including mathematic modeling and its practical applicationWritten by the acknowledged world autho....
Release Date 2012/04 -
Author Dr. Reshma Shah , Jamie Turner
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques fo....
Release Date 2010/09 -
Sams Teach Yourself Google AdWords™ in 10 Minutes
Author Bud E. Smith
A clear, super quick, easy-to-understand guide for new Google AdWords usersFast access to instructions for every common task, plus reliable, concise answers to the most widely asked questionsOrganized into lessons that distill the most crucial information on each Go....
Release Date 2011/01 -
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Website, Third Edition
Author Bill Hunt , Mike Moran
The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More ValueFor years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have com....
Release Date 2014/12 -
Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
Author Sam Fiorella , Danny Brown
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition!Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations o....
Release Date 2013/04 -
Development with the Force.com Platform: Building Business Applications in the Cloud
Author Jason Ouellette
Two New Safari Exclusive Chapters Covering Batch Processing and Social Applications!!Foreword by Craig Weissman, CTO, Salesforce.com¿Build Cloud-Based Enterprise Applications Fast–and Drive More Value at Lower Cost!¿Using the Force.com platform, enterprise developer....
Release Date 2009/10 -
The Dynamics of Conflict: A Guide to Engagement and Intervention, Second Edition
Author Bernard Mayer
Praise for the Second Edition of The Dynamics of Conflict"Mayer once again demonstrates his unique ability to weave theory and practice together with real-world examples—whether about warring nations or a family dispute—to help readers better understand both the fun....
Release Date 2012/03 -
EMC for Product Designers, 4th Edition
Author Tim Williams
Widely regarded as the standard text on EMC, Tim Williams’ book provides all the key information needed to meet the requirements of the latest EMC Directive. Most importantly, it shows how to incorporate EMC principles into the product design process, avoiding cost ....
Release Date 2011/04 -
Training From the Back of the Room!: 65 Ways to Step Aside and Let Them Learn
Author Sharon L. Bowman
From Sharon L. Bowman, the author of the best-selling Ten-Minute Trainer, comes the dynamic new book, Training from the BACK of the Room! This innovative resource introduces 65 training strategies that are guaranteed to deliver outstanding training results no matter....
Release Date 2008/12 -
Inbound Marketing and SEO: Insights from the Moz Blog
Author Thomas Høgenhaven , Rand Fishkin
Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels.....
Release Date 2013/06 -
Content Marketing Strategies For Dummies
Author Stephanie Diamond
Drive your content marketing campaign toward successBlogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies exp....
Release Date 2016/01