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Manager’s Guide to Social Media
Author Scott Klososky
JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social....
Release Date 2010/12 -
Essentials of Vehicle Dynamics
Author Joop Pauwelussen
Essentials of Vehicle Dynamics explains the essential mathematical basis of vehicle dynamics in a concise and clear way, providing engineers and students with the qualitative understanding of vehicle handling performance needed to underpin chassis-related research a....
Release Date 2014/10 -
Outsmarting Google®: SEO Secrets to Winning New Business
Author Bradley Bailyn , Evan Bailyn
Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search expertsBy a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related or....
Release Date 2011/03 -
Managing Customer Relationships: A Strategic Framework, 2nd Edition
Author Martha Rogers , Don Peppers
MANAGING CUSTOMER RELATIONSHIPSA Strategic FrameworkPraise for the first edition:"Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies."—Dr. Hugh J. Wat....
Release Date 2011/01 -
Social Media Marketing All-in-One For Dummies, 4th Edition
Author Deborah Ng , Jan Zimmerman
The bestselling social media marketing bookMarketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert ....
Release Date 2017/05 -
Author Janet Driscoll Miller , Julia Lim , David Meerman Scot
Supercharge your marketing strategy with data analyticsIn Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.Digital transformation has ....
Release Date 2020/09 -
Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit
Author Jeff Shore
Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers—and seal the deal faster.What does a sales professional do when the customer says, “Not yet”? Companies have invested thousands and eve....
Release Date 2020/07 -
Business Express: Developing Business and Customer Awareness
Author Mr. Douglas Miller
If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye.This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need about the skills that matter m....
Release Date 2017/03 -
Dynamics 365 Essentials: Getting Started with Dynamics 365 Apps in the Common Data Service
Author Sarah Critchley
Discover what the Common Data Service is and how Dynamics 365 fits in the Power Platform. Learn how to set up core Dynamics 365 Customer Engagement functionality and build more customized processes using model-driven apps. This book covers the Dynamics 365 Online system f....
Release Date 2020/06 -
Communicating with Your Customers
Author Vivian Lee , Brian Loveys , Aameek Singh
Hear "automated customer service" and you probably shudder at the thought of chatbots that don’t understand your question or phone system labyrinths with live agents nowhere to be found. Today, enterprises in droves are turning to conversational AI to improve the automate....
Release Date 2020/04 -
Author Margaret J. Wheatley
In this inspiring and beautifully illustrated book, bestselling author Margaret Wheatley offers guidance to people everywhere for how to persevere through challenges in their personal lives, with their families, at their workplaces, in their communities, and in....
Release Date 2010/09 -
Author Editor Allison Anderson , Editor Ben Betts
Good content is everywhere. In our digital world we are content rich, but quality poor. Good content surrounds us, but it begs to be collected, transformed, and shared. And who better to distill and dismantle it for the benefit of learning communities than today....
Release Date 2015/12 -
Understanding Consumer Bankruptcy
Author Scott B. Kuperberg
Any company that does business with consumers will find itself in bankruptcy court at some time during the life of the company. If you are the owner or manager of a business, you know the reality and need to understand how a customer's bankruptcy case will impact y....
Release Date 2015/12 -
Author Sharif Shaalan
Get a 360-degree view of the Salesforce platform and learn how to use it for sales, service, marketing, and automating business processes.Key FeaturesUnderstand how to use core Salesforce objects for maximum efficiency Build various dashboards and reports to analyze resu....
Release Date 2020/05 -
Author David W. Stewart
At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these c....
Release Date 2018/07 -
IBM FileNet Content Manager Implementation Best Practices and Recommendations
Author Dimitris Tzouvelis , Michael Seaman , Sridhar Satuloori , Elizabeth Koumpan , Ruth H
IBM® FileNet® Content Manager Version 5.2 provides full content lifecycle and extensive document management capabilities for digital content. IBM FileNet Content Manager is tightly integrated with the family of IBM FileNet products based on the IBM FileNet P8 techni....
Release Date 2013/06 -
Author Doug Devitre
Screen to Screen Selling is one of the most powerful tools you will ever use.It’s on your desktop, your laptop, your tablet, and your smartphone. It puts face-to-face accessibility at your fingertips, delivers high impact at a low cost, and opens up a whole new wor....
Release Date 2015/10 -
Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter
Author Dr. Reshma Shah , Jamie Turner
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.Understand the broad range of s....
Release Date 2010/09 -
Author Stanley E. Fawcett , CSCMP , Amydee M. Fawcett
This is the most authoritative and complete guide to planning, implementing, measuring, and optimizing world-class supply chain order fulfillment and customer service processes. Straight from the Council of Supply Chain Management Professionals (CSCMP), it brings to....
Release Date 2014/01 -
Convergence in Broadcast and Communications Media
Author John Watkinson
Convergence in Broadcast and Communications Media offers concise and accurate information for engineers and technicians tackling products and systems combining audio, video, data processing and communications. Without adequate fundamental knowledge of the core....
Release Date 2001/04 -
ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
Author Jerry Dimos , Steven Groves , Guy Powell
How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. RO....
Release Date 2011/03 -
Author Sarah Milstein , Tim O'Reilly
"Media organizations should take note of Twitter's power to quickly reach their target consumers." --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009 This practical guide will teach you everything you need to know to quickly become a Twitt....
Release Date 2009/05 -
Author Karla Straker , Cara Wrigley
How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotio....
Release Date 2019/02 -
All a Twitter: A Personal and Professional Guide to Social Networking with Twitter
Author Tee Morris
Make Twitter work for you–right now!Twitter! Everyone’s talking about it. Its membership grew over 700% in just one year! Now, learn how to make the most of Twitter–in your personal life, your business, everywhere!All a Twitter delivers quick, smart answers to the q....
Release Date 2009/07 -
Author Nick Westergaard
It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it’s also a challenging time, with much work to do and an ever-changing array of pl....
Release Date 2016/05 -
Author Angie Read , Jeff Fromm
Today’s teens are a force to be reckoned with.Businesses focused on Millennials . . . beware! Their successors are right around the corner — promising bigger challenges, but much greater opportunities.Drawn from original quantitative research and interviews, Market....
Release Date 2018/03 -
Sales Force Management, 13th Edition
In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales .... -
Post Modern Investment: Facts and Fallacies of Growing Wealth in a Multi-Asset World
Author Hossein Kazemi , Thomas Schneeweis , Garry B. Crowder
Debunking outdated and inaccurate beliefs about investment management and reveals the new realities of the post-modern financial marketsThere have been a lot of big changes in the investment world over the past decade, and many long-cherished beliefs about the struc....
Release Date 2012/11 -
Teach Yourself VISUALLY Salesforce.com
Author Richard Wentk , Justin Davis
An ideal way for visual learners to get up to speed with salesforce.comSalesforce.com is the global leader in on-demand customer relationship management (CRM) and helps companies all over the world manage their sales, marketing, and customer service and support oper....
Release Date 2013/06