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The Human Being’s Guide to Business Growth
Author Gregory Scott Chambers
Every business owner looking for growth begins by thinking about new products and services, but that’s the wrong place to start. The place to start is inside their company, getting every employee to take responsibility for business development, regardless of ....
Release Date 2017/12 -
Author Joe Federer
A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at RedditLeading marketing practitioner and thought leader Jo....
Release Date 2020/09 -
The Hidden Agenda: A Proven Way to Win Business and Create a Following
Author Kevin Allen
Each of us pitches ideas every day. Regardless of what idea we’re selling—or who we’re selling it to—it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of t....
Release Date 2012/04 -
The Handbook of Global Media and Communication Policy
Author Robin Mansell , Marc Raboy
The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences.Provides the most up to date and comp....
Release Date 2014/01 -
Author C. K. Prahalad
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to all....
Release Date 2009/08 -
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Author C. K. Prahalad
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn h....
Release Date 2006/01 -
The First-Time Homeowner's Survival Guide
Author Sid Davis
A stress-free guide to caring for your biggest investment. For many new homeowners, the euphoria that comes with buying the perfect new house can soon turn into total panic. First-time buyers often feel overwhelmed by the amount of maintenance their new home requi....
Release Date 2007/07 -
Author Clara Shih
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal an....
Release Date 2009/03 -
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
Author Tim Riesterer , Erik Peterson
Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansionIndustry analysts report that up 70- 80% of business growth comes from existing customers.So why are you still investing....
Release Date 2020/02 -
Author David B. Thomas , Mike Barlow
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. ....
Release Date 2011/02 -
The Essential Social Media Marketing Handbook
Author Gail Z. Martin
It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement ....
Release Date 2017/05 -
Author John Giles
You want the rigor of good data architecture at the speed of agile? Then this is the missing link - your step-by-step guide to Data Vault success.Success with a Data Vault starts with the business and ends with the business. Sure, there's some technical stuff in t....
Release Date 2019/05 -
The Dynamics of Conflict: A Guide to Engagement and Intervention, Second Edition
Author Bernard Mayer
Praise for the Second Edition of The Dynamics of Conflict"Mayer once again demonstrates his unique ability to weave theory and practice together with real-world examples—whether about warring nations or a family dispute—to help readers better understand both the fun....
Release Date 2012/03 -
Author Veronica Binda
Throughout the Twentieth Century, big business has been a basic institution. Large corporations have provided a fundamental contribution to the wealth of nations and, at the same time, have had a remarkable impact on the political and social systems within which the....
Release Date 2013/06 -
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Author Carlye Adler , Andy Smith , Jennifer Aaker
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a differ....
Release Date 2010/09 -
Author Bill Stinnett
Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplaceRapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and ....
Release Date 2022/10 -
The Digital Marketing Landscape
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how cons.... -
Author Nicholas Dunbar
A compelling narrative on what went wrong with our financial system—and who’s to blame.From an award-winning journalist who has been covering the industry for more than a decade, The Devil’s Derivatives charts the untold story of modern financial innovation—how inve....
Release Date 2011/07 -
The Developer’s Guide to the Force.com Platform
Author Phil Choi , Andrew Fawcett , Glen Martin , Rick Greenwald
The Force.com Developer Guide presents a complete picture of the capabilities of the Force.com platform. Aimed at developers with its concise coverage, the Guide provides a framework for understanding the Force.com platform with a narrative journey through the entir....
Release Date 2008/11 -
Author Mark D. Hawker
In The Developer’s Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading pl....
Release Date 2010/08 -
Author Barton Goldenberg
This is the Rough Cut version of the printed book.Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.Barton Goldenberg,t....
Release Date 2015/03 -
Author Stanley E. Fawcett , CSCMP , Amydee M. Fawcett
This is the most authoritative and complete guide to planning, implementing, measuring, and optimizing world-class supply chain order fulfillment and customer service processes. Straight from the Council of Supply Chain Management Professionals (CSCMP), it brings to....
Release Date 2014/01 -
Author Lori Calcott , Bart Weller
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords wil....
Release Date 2012/05 -
Author Jessica Rich , Travis Lowdermilk
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete....
Release Date 2017/06 -
The Customer Success Professional's Handbook
Author Ashvin Vaidyanathan , Ruben Rabago
The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription mo....
Release Date 2020/01 -
The Customer Service Survival Kit
Author Carol Roth , Richard S. Gallagher
The worst customer situations demand more of front-line employees than good intentions and the right attitude. These kinds of issues can send seasoned service professionals into red alert, and require the communication skills of a crisis counselor. The Customer Serv....
Release Date 2013/03 -
The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business
Author Richard Chase , Sriram Dasu
Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what’s driving your customer’s behavior?NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience every time. ....
Release Date 2013/06