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Author Eddie Yoon
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable abou....
Release Date 2016/11 -
Successful Local Broadcast Sales
Author Paul Weyland
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcas....
Release Date 2007/09 -
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management
Author Hoss Hostetler , Aaron Yetter , Justin Mathena
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap....
Release Date 2008/12 -
Success in Selling: Developing a World-Class Sales Ecosystem
Author Reza Sisakhti
Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model. An indispensable reference for assembling a world-class sales....
Release Date 2015/12 -
Structural Dynamics and Vibration in Practice
Author Douglas Thor
This straightforward text, primer and reference introduces the theoretical, testing and control aspects of structural dynamics and vibration, as practised in industry today. Written by an expert engineer of over 40 years experience, the book comprehensively opens up....
Release Date 2008/01 -
Strategic Marketing for High Technology Products
Author Thomas Fotiadis
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a....
Release Date 2018/05 -
Stop Selling and Start Leading
Author Deb Calvert , Barry Z. Posner , James M. Kouzes
Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how ....
Release Date 2018/03 -
Statistical Methods in Customer Relationship Management
Author J. Andrew Petersen , V. Kumar
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) ....
Release Date 2012/09 -
Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection), 2/e
Author Melanie Mitchell
A brand new collection of practical, up-to-the-minute SEO advice from one of the world’s leading experts, now in a convenient e-format, at a great price!4 authoritative books teach you everything you need to know to drive maximum value from search engine optimizatio....
Release Date 2013/04 -
Author Mark R. Lyberger , Matthew D. Shank
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach,....
Release Date 2014/10 -
Author Neil Rackham
The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-doc....
Release Date 1988/05 -
Socialnomics: How Social Media Transforms the Way We Live and Do Business, Revised and Updated
Author Erik Qualman
Praise for Socialnomics"It's obvious that Erik Qualman's passion is social media."—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."—Forbes....
Release Date 2010/11 -
Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd Edition
Author Erik Qualman
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how busines....
Release Date 2012/11 -
Socialized!: How the Most Powerful Businesses Harness the Power of Social
Author Mark Fidelman
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies – Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accom....
Release Date 2012/11 -
SocialCorp: Social Media Goes Corporate
Author Joel Postman
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While th....
Release Date 2008/12 -
Author Wolfgang Schröer , Lothar Böhnisch
In many regions of the world the twenty-first century has started with a structure of endless challenges for social work. Social work seems to be in demand almost everywhere, from support schemes for children and young people into adulthood and on to support for el....
Release Date 2016/11 -
Author Stacey Shepatin , Mike Proulx
The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of ....
Release Date 2012/02 -
Author Jamie Shanks
A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social S....
Release Date 2016/09 -
Social Networking Spaces: From Facebook to Twitter and Everything In Between (Beginning)
Author Todd Kelsey
What the heck is Facebook? Twitter? Blogging? This book answers these questions and explains how to use a variety of social networking sites to keep in touch, stay in business, and have fun.This book covers the main social networking "spaces," and introduces some of....
Release Date 2010/03 -
Social Network Sites for Scientists
Author Jose Luis Ortega
Social Network Sites for Scientists: A Quantitative Survey explores the newest social network sites (for example, ResearchGate and Academia.edu) and web bibliographic platforms (Mendeley, Zotero) that have recently emerged for the scholarly community to use in the....
Release Date 2016/07 -
Social Network Analysis for Startups
Author Alexander Kouznetsov , Maksim Tsvetovat
Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter ....
Release Date 2011/09 -
Author Barry Libert
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these ....
Release Date 2010/08 -
Author Michael Cross
Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now....
Release Date 2013/11 -
Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis
Author Nicole Matejic
Avoid becoming a #PRFail with a solid social media strategySocial Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understandi....
Release Date 2015/09 -
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
Author Olivier Blanchard
Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize itThe first book about social media written by a business executive for executivesConnects the dots between program development, integration, management, an....
Release Date 2011/02 -
Social Media Metrics For Dummies
Author Leslie Poston
Discover how to gauge your online success based on social media metricsWith so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social medi....
Release Date 2012/06 -
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Author Liana Evans
ProfitBigfrom Social Media: Strategies and Solutions That Work!Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-ren....
Release Date 2010/06 -
Social Media Marketing: An Hour a Day, Second Edition
Author Dave Evans
Updated with 100 pages of new content, this edition is better than everIn the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social medi....
Release Date 2012/03 -
Social Media Marketing, Second Edition, 2nd Edition
Author Emi Moriuchi
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of s....
Release Date 2019/04 -
Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition
Author Corina Pahrmann , Katja Kupka
Sie möchten eine Social-Media-Strategie entwickeln, die wirklich zu Ihrem Unternehmen passt? Sie suchen praxistaugliche Antworten auf typische Fragen des Social-Media-Alltags? In diesem erweiterten und durchgehend aktualisierten Standardwerk finden Sie solides Grundwissen....
Release Date 2019/12