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The Online Marketplace Advantage
Author Philippe Corrot , Adrien Nussenbaum
Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a Worl....
Release Date 2023/03 -
Author Robert Barocci , Taddy Hall , Steve Rappaport , Joseph Plummer
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The O....
Release Date 2007/04 -
The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business
Author Mark Satterfield
We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of ....
Release Date 2014/08 -
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
Author Amber Naslund , Jay Baer
The social web has changed the way we do business foreverThe future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited i....
Release Date 2011/02 -
Author Matt Fortnow , QuHarrison Terry
The NFT Handbook is a detailed guide on how to create, sell and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value.We’ll delve into the different types and aspects of NFTs and discuss the different NFT marketpla....
Release Date 2021/10 -
The New Social Learning: A Guide to Transforming Organizations Through Social Media
Author Marcia Conner , Tony Bingham
Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one an....
Release Date 2010/06 -
The New Social Learning, 2nd Edition
Author Tony Bingham , Marcia Conner
“Social learning is a fundamental shift in how people work leveraging how we have always worked, now with new, more humanizing tools, accelerating individual and collective reach, giving us the resources to create the organization, and the world, we want ....
Release Date 2015/06 -
Author Marcia Conner , Tony Bingham
Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -....
Release Date 2010/09 -
The New Rules of Sales and Service
Author David Meerman Scott
The essential roadmap for the new realities of selling when buyers are in chargeSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying.....
Release Date 2016/06 -
Author David Meerman Scott
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of successThis is the fifth edition of the pioneering guide to the future of marketing. The New Rules ....
Release Date 2015/10 -
The New Rules of Marketing and PR, 8th Edition
Author David Meerman Scott
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesAs the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online vid....
Release Date 2022/05 -
The New Rules of Marketing and PR, 7th Edition
Author David Meerman Scott
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated informationIn the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace wi....
Release Date 2020/05 -
The New Rules of Marketing and PR, 6th Edition
Author David Meerman Scott
The international bestseller—now in a new editionWhen it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot mor....
Release Date 2017/07 -
The New Rules of Lead Generation
Author David T. Scott
Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What’s b....
Release Date 2013/03 -
Author Ritchie Mehta
Ritchie Mehta is the Founder and CEO of Learn et al and the School of Marketing, a leading education platform that has over 8 FTSE 100 and 250 clients and partners including; Unilever, Three, TSB, RBS, Direct Line Group, Global and Pearson. A business leader, speaker and consultant who has worked wi....
Release Date 2021/06 -
The Multigenerational Sales Team
Author David Szen , Warren Shiver
A business’s greatest asset is its experience combined with the innovative. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles, and books are already....
Release Date 2017/03 -
The Most Underrated Skill in Management
Author Barbara H. Wixom , Nelson Repenning , Don Kieffer , Michael Morales , Todd Astor
According to the authors, there are few questions in business more powerful than “What problem are you trying to solve?” The authors argue that leaders who can formulate clear problem statements get more done with less effort and move more rapidly than ....
Release Date 2017/04 -
Author Susan F. Emerick , Chris Boudreaux
Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations....
Release Date 2013/08 -
The Metrics That Marketers Muddle
Author Charan K. Bagga , Neil T. Bendle
A big challenge for marketing is demonstrating its business value. As the finance function becomes more powerful within companies, some see marketing’s influence as declining. One major reason is the difficulty of measuring its impact. The article has two pur....
Release Date 2016/04 -
Author Joel Bines
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economyArmed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the prod....
Release Date 2022/01 -
Author Arthur Schultz , Jeffrey L. Cruikshank
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been ....
Release Date 2010/08 -
The Linked Photographers’ Guide to Online Marketing and Social Media
Author Rosh Sillars , Lindsay Adler
"The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and....
Release Date 2010/05 -
The Kindness Revolution: The Company-Wide Culture Shift That Inspires Phenomenal Customer Service
Author Ed Horrell
Re-energize your company's customer service--and inspire greater customer loyalty--using the power of kindness. Despite what some may think, the war against bad customer service will not be won on the front lines by changing specific techniques and processes at the....
Release Date 2006/08 -
Author Brian Rinaldi , Raymond K. Camden
Jamstack = JavaScript, APIs, and Markup. Use established standard technologies to build super-fast static websites without sacrificing rich, dynamic features. In The Jamstack Book, you will learn how to: Use different static site generators to build websitesDeploy Jamstack sites with 11ty, Next.....
Release Date 2022/05 -
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
Author William Ammerman
Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real t....
Release Date 2019/05 -
Author Kristi Hedges
Great leaders inspire action with their words. They spark enthusiasm and commitment. With a single conversation, they can change the direction of someone's life.Everyone wants to be the kind of leader who energizes and mobilizes others—yet too few are. Why is it s....
Release Date 2017/06 -
Author Stella Minahan
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book ha....
Release Date 2011/09 -
The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales
Author Rich Blakeman
Customers are changing the way they buy. Why aren’t you changing the way you sell?Today’s customers have more buying options than ever before. They don’t care if it’s direct or indirect. They don’t mind if it’s not your preferred sales model. And they don’t like it....
Release Date 2015/11