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Author Thomas H. Davenport , Adele Sweetwood
How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and det....
Release Date 2016/09 -
Rock the Tech Stage: How the Best Speakers in Tech Present Ideas and Pitch Products
Author Oscar Santolalla
This book unveils ten secrets on how to masterfully speak in the technology arena. It is primarily based on stories from entrepreneurs, executives and engineers from technology companies that have shaped history: Steve Jobs, Tim Cook, Elon Musk, Jim Grubb (Cisco), Mikko H....
Release Date 2020/11 -
Author Brad Geddes
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight in....
Release Date 2010/04 -
Get Bold: Using Social Media to Create a New Type of Social Business
Author Sandy Carter
Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace?Get Bold offers a systematic approac....
Release Date 2011/09 -
Zero to 100,000: Social Media Tips and Tricks for Small Businesses
Author Dean Anthony Gratton , Sarah-Jayne Gratton
“I work in digital media publishing, yet I’ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source....
Release Date 2011/09 -
Inside Microsoft Dynamics® AX 2012
Author The Microsoft Dynamics AX Team and Margaret Sherman
Dig into the architecture and internals of Microsoft Dynamics AX 2012—with firsthand insights from the team that designed and developed it. Targeted for solution developers and system implementers, this guide focuses on programming and customization capabilities—inc....
Release Date 2012/10 -
Author Philip Kotler , Hermawan Kartajaya , Hooi Den Huan , Jacky Mussry
An eye-opening discussion of the future of marketing, from four of the leading minds in the fieldIn Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incis....
Release Date 2023/03 -
Author Daniel Reis , Alexandre Fayolle , Holger Brunn
Build effective applications by applying Odoo development best practicesAbout This BookEach recipe stands by itself as much as possible, so that you can jump straight into the topics you preferThe recipes included cover all the major development areas of Odoo and t....
Release Date 2016/04 -
My Social Media for Seniors, 3rd Edition
Author Michael Miller
My Social Media for Seniors Step-by-step instructions for the tasks you care about mostLarge, full-color, close-up photos show you exactly what to doCommon-sense help whenever you run into problemsTips and notes to help you along the way Learn how to get the most o....
Release Date 2019/07 -
Extending Microsoft Dynamics NAV 2016 Cookbook
Author Alexander Drogin
Make the most of your NAV deployment by extending and customizing it with a variety of expert toolsAbout This BookExtend Dynamics in a cost-effective manner by using tools that are ready at your disposalSolve common business problems with the valuable features and f....
Release Date 2017/01 -
Author Joe Pulizzi
The NEW Rulebook for Entrepreneurial SuccessWhat’s the surest way to startup failure? Follow old, outdated rules.In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about ....
Release Date 2015/09 -
Author Neil Rackham
The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-doc....
Release Date 1988/05 -
Service Design with Applications to Health Care Institutions
Author Oscar Barros
This book is a sequel to Business Engineering and Service Design, published by this editorial, which provides the foundations of Business Engineering; it is dedicated to health care, presenting our view of the foundations for the design of institutions that provide....
Release Date 2016/12 -
Author Michael Miller
Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube featuresIncludes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mixInc....
Release Date 2011/01 -
Author Amanda Cassatt
THE ESSENTIAL WEB3 MARKETING BOOKFor a limited time, claim an NFT with a copy of your book!Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headline....
Release Date 2023/04 -
Odoo 11 Development Cookbook - Second Edition
Author Alexandre Fayolle , Holger Brunn
Create fast and efficient server-side applications using the latest features of Odoo v11About This BookGet the most up-to-date guide on Odoo 11 to create custom and reusable modulesInterconnect your application with other systems by implementing web APIsUnderstand ....
Release Date 2018/01 -
Author Lindsay Chambers , Jennifer Morehead , Heather Sallee
In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business o....
Release Date 2020/07 -
The Most Underrated Skill in Management
Author Barbara H. Wixom , Nelson Repenning , Don Kieffer , Michael Morales , Todd Astor
According to the authors, there are few questions in business more powerful than “What problem are you trying to solve?” The authors argue that leaders who can formulate clear problem statements get more done with less effort and move more rapidly than ....
Release Date 2017/04 -
10 Principles of Modern Marketing
Author Kevin Lane Keller , Ann Lewnes
Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers s....
Release Date 2019/04 -
Author Jeffrey H. Dyer , W. Gibb Dyer Jr.
Understand the dynamics of all different types of teamsBeyond Team Building: How to Build High Performing Teams and the Culture to Support Them represents the latest in thinking about creating effective teams. The authors present a new “Five C” framework that focus....
Release Date 2019/09 -
Author Paul Nunes , Larry Downes
In recent years a new—disquieting—form of disruptive innovation has emerged, one that beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of “big bang” disruption can devastate entire product l....
Release Date 2014/01 -
Service Management for Dummies®
Author Marcia Kaufman , Judith Hurwitz , Robin Bloor , Fern Halper
Manage your business from a services perspectiveWhat if technology was designed to serve the business — every time? That's service management! Done properly, it can make everybody happy — the customer, the service provider, and the business owner. Understand the va....
Release Date 2009/06 -
The Complete Idiot's Guide to Great Customer Service
Author Ron Karr
You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make g....
Release Date 2003/01 -
2011 Social Media Directory: The Ultimate Guide to Facebook, Twitter, and LinkedIn Resources
Author Jeffery A. Riley
Quick access to today's top Facebook, Twitter, and LinkedIn resources - on business, entertainment, politics, health, sports, and much more!A single, up-to-the-minute source for all the best new resources on today's top social networksMore than 3,000 entries on pa....
Release Date 2010/08 -
A Companion to New Media Dynamics
Author Axel Bruns , Jean Burgess , John Hartley
A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic changePresents a state-of-the-art collection o....
Release Date 2015/06 -
Advertising by Design, 3rd Edition
Author Robin Landa
A real-world introduction to advertising design in today's industryAdvertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamental....
Release Date 2016/11 -
Author Jessie Stricchiola , Rand Fishkin , Stephan Spencer , Eric Enge
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ran....
Release Date 2009/10 -
Great Customer Service on the Telephone
Author Kristen Anderson
First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer for life. This thorough, quick-reading guide shows anyone who uses the phone -- from salesperson to manager to sec....
Release Date 1992/11 -
Author Dennis Spillecke , Jesko Perrey , Jonathan Gordon , Tjark Freundt , Thomas Bauer
Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budg....
Release Date 2016/07