Notes
Chapter 4
1.IBM Global Chief Marketing Officer Study (2010).
2.Bronson and Merryman (2010).
3.Michalko (2011).
4.Lehrer (2012).
5.Shapiro (2012).
Chapter 5
1.Gold (2012).
2.Konrath (2005).
3.Aaker (1996).
4.IBM Global Chief Marketing Officer Study (2010).
5.Clifford (2012).
6.Wikipedia (2012).
7.Sinek (2010).
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.