OTHER TITLES IN OUR MARKETING STRATEGY COLLECTION
Naresh Malhotra, Georgia Tech, Collection Editor
•Developing Winning Brand Strategies by Lars Finskud
•Conscious Branding Funk by David Levis and Anne Marie
•Marketing Strategy in Play Questioning to Create Difference by Mark Hill
•Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits by Piyush Kumar and Kunal Gupta
•Building a Marketing Plan: A Complete Guide by Ho YinWong, Roshnee Ramsaran-Fowdar and Kylie Radel
•Top Market Strategy Applying the 80/20 Rule by Elizabeth Kruger
•Pricing Segmentation and Analytics by Tudor Bodea and Mark Ferguson
•Strategic Marketing Planning for the Small to Medium Sized Business Writing a Marketing Plan by David Anderson
•Expanding Customer Service as a Profit Center Striving for Excellence and Competitive Advantage by Rob Reider
•Applying Scientific Reasoning to the Field of Marketing Make Better Decisions by Terry Grapentine
•Marketing Strategy for Small- to Medium-Sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales by Charles France
Announcing the Business Expert Press Digital Library
Concise E-books Business Students Need for Classroom and Research
This book can also be purchased in an e-book collection by your library as
•a one-time purchase,
•that is owned forever,
•allows for simultaneous readers,
•has no restrictions on printing, and
•can be downloaded as PDFs from within the library community.
Our digital library collections are a great solution to beat the rising cost of textbooks. e-books can be loaded into their course management systems or onto student’s e-book readers.
The Business Expert Press digital libraries are very affordable, with no obligation to buy in future years. For more information, please visit www.businessexpertpress.com/librarians. To set up a trial in the United States, please contact Adam Chesler at [email protected] for all other regions, contact Nicole Lee at [email protected].