Basics of Branding: A Practical Guide for Managers
Copyright © Business Expert Press, LLC, 2013.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 400 words, without the prior permission of the publisher.

First published in 2013 by
Business Expert Press, LLC
222 East 46th Street, New York, NY 10017
www.businessexpertpress.com

ISBN-13: 978-1-60649-592-6 (paperback)
ISBN-13: 978-1-60649-593-3 (e-book)

Business Expert Press Marketing Strategy collection

Collection ISSN: 2150-9654 (print)
Collection ISSN: 2150-9662 (electronic)

Cover and interior design by Exeter Premedia Services Private Ltd.,
Chennai, India

First edition: 2013

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Printed in the United States of America.