Library of Congress Cataloging-in-Publication Data
Goldenberg, Barton.
CRM automation / Barton Goldenberg.
p. cm.
Includes index.
ISBN: 0-13-008851-X
1. Customer relations-Marketing. 2. Customer relations--Data processing. I. Title.
HF5415.5 .G65 2002
658.8'12--dc21
2001059140
Editorial/Production Supervisor: Vanessa Moore
Acqusition Editor: Paul Petralia
Editorial Assistant: Richard Winkler
Marketing Manager: Debby vanDijk
Manufacturing Manager: Alexis Heydt-Long
Cover Design: John Christiana and Talar Agasyan-Boorujy
Cover Design Director: Jerry Votta
Series Design: Gail Cocker-Bogusz
Project Coordinator: Anne R. Garcia
ISM, Director of Public Relations: Jennifer Aleknavage
© 2002 Barton Goldenberg
Published by Prentice Hall PTR, a division of Pearson Education, Inc.
Upper Saddle River, NJ 07458
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher
The publisher offers discounts on this book when ordered in bulk quantities.
For more information, contact
Corporate Sales Department,
Prentice Hall PTR
One Lake Street
Upper Saddle River, NJ 07458
Phone: 800-382-3419; FAX: 201-236-7141
E-mail: [email protected]
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
Pearson Education Ltd.
Pearson Education Australia PTY, Limited
Pearson Education Singapore, Pte. Ltd
Pearson Education North Asia Ltd
Pearson Education Canada, Ltd.
Pearson Educación de Mexico, S.A. de C.V.
Pearson Education — Japan
Pearson Education Malaysia, Pte. Ltd
18.118.166.98