Copyright

Library of Congress Cataloging-in-Publication Data

Goldenberg, Barton.

CRM automation / Barton Goldenberg.

p. cm.

Includes index.

ISBN: 0-13-008851-X

1. Customer relations-Marketing. 2. Customer relations--Data processing. I. Title.

HF5415.5 .G65 2002

658.8'12--dc21

2001059140

Editorial/Production Supervisor: Vanessa Moore

Acqusition Editor: Paul Petralia

Editorial Assistant: Richard Winkler

Marketing Manager: Debby vanDijk

Manufacturing Manager: Alexis Heydt-Long

Cover Design: John Christiana and Talar Agasyan-Boorujy

Cover Design Director: Jerry Votta

Series Design: Gail Cocker-Bogusz

Project Coordinator: Anne R. Garcia

ISM, Director of Public Relations: Jennifer Aleknavage

© 2002 Barton Goldenberg

Published by Prentice Hall PTR, a division of Pearson Education, Inc.

Upper Saddle River, NJ 07458

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher

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