Increased Capability for Lead Management

For example, deuxo's software product, Intelligent Optimization, offers lead incubation capabilities within the software. Lead incubation refers to the ability to develop leads for future qualification. If a lead is currently unqualified, it can be placed in hibernation for a specific time period, such as six months, to be examined again for lead qualification.

Additional lead qualification features in CRM software packages (e.g., MarketSoft, Cognicase) enable users to qualify leads, classify qualified leads as opportunities, and easily assign the opportunities to sales reps.

Likely impact of this trend: Less time spent by sales reps qualifying leads leaving them more time to sell.