Step 8: Motivate Personnel

CRM succeeds when users are motivated by the system's ability to help them obtain their objectives, and when users understand the strategic importance of CRM, there will be improved user productivity and a positive impact on the company's bottom line.

Trends come and go within an organization and it is critical that you determine ways to maintain individual motivation and commitment toward the CRM system. Show users their importance and their impact in terms of the CRM system.