Contents
1. Mastek: Consistently Riding ‘The Third Wave’
Introduction to the Information Technology Industry
Values, Ideals and Obligations
Some of Mastek’s Success Stories: The Third Wave Solutions
Mastek’s Financial Performance
Global Slowdown, Strategies and Future Plans
Corporate Social Responsibility and Corporate Governance
2. Karuturi Global Ltd.: Rosy Roti
Karuturi Global Limited: An Introduction
Karuturi’s Innovative Strategies
Karuturi Global’s Marketing Strategy
Corporate Social Responsibility
3. Essel Propack: The Packaging King
EP’s Innovative and Creative Strategy
Inorganic and Organic Expansion
How has the Slowdown Affected the Company
4 JSW’s Sajjan Jindal: Steel King Racing to the Top
Profile of the Steel Industry in India
Introduction to the Company: History and Development
The Company: Vision and Mission
Competitors—Comparative Analysis
Financial Performance of the Company
Acquisitions and Collaborations
Human Capital—Number and Breakup
How the Global Slowdown has Affected the Company and the Strategies Implemented
Big Challenges Before JSW Steel
5 Glenmark’s Unique R D Strategy
Human Capital: Number and Development
Corporate Social Responsibility
Business Strategies: Driving Sustained Growth
6 Emami: The homegrown FMCG warrior
Indian FMCG Industry: An Introduction
Indian FMCG Industry: Driving Factors
Emami Limited: The way the Company Works
Emami’s Unique Brand Ambassador Strategy
Zandu Takeover Battle: The Inside Story
7 Tulsi Tanti: Reviving Suzlon Energy Ltd.
Global Wind Markets and Outlook
Alternative Solutions: Wind Energy
The Hansen Story: Soft Touch Integration
The Final Events: How It Went Down
Suzlon’s Competition: Troubled Times
Long Term Solution: Restructuring of Loans
Wind in Suzlon Sails: The Corporate Debt Restructuring Solution
8 Rasna’s Piruz Khambatta: The Homegrown Powdered Beverage King
Rasna’s Corporate Orgnisation Structure
Rasna’s Successful First Mover Strategy to Ward-off the Multinationals
Rasna’s Focus on the Bottom of the Pyramid
Rasna’s Unique Branding Strategy
Launch of Rasna Ju-C in the Ready to Drink Beverage Segment
Rasna’s International Operations
9 Shree Renuka Sugars Ltd.: Narendra Murukambi the Turnaround Wizard
Indian Sugar Industry: A View From the Top
SRSL’s Strategies: How It All Began
SRSL: Staying Ahead of Competition
Renuka Sugars: The Brazil Chapter
The Secret Behind the Brazilian Acquisitions
Further Issues in Brazil: Subdued Performance
Change of Events: Srsl’s Turnaround Strategies
10 Marico: Growth Through Strategic Innovation and Diversification
The Company: Vision, Mission and Values
Human Capital—Number and Development
Corporate Social Responsibility